2017 was not an easy year for Under Armour, as the stock fell over 50%. Jim Mollica, Head of Global Consumer Engagement and Digital Marketing at Under Armour, discusses how the company is using technology to revitalize the brand.
Mollica shares the company's strategy to improve sales and get young people excited about the Under Armour brand. He says they are focusing on creating a performance-based product that has an element of style. Under Armour wants to elevate its story-telling and digital content with athletes and games, to help engage people around the brands.
To bring the integration of sports and technology to the next level, Under Armour will launch a new smart shoe at CES using a new cushion technology called HOVR. Mollica explains that the tech creates an energy web that reduces wear and tear and stress during workouts.
You.com launched its beta product just two weeks ago, but is looking to challenge one of the largest companies in the world in Google. Richard Socher, Founder and CEO of You.com, joins Cheddar News' Closing Bell, where he discusses the issues that he sees with Google that he says his company can exploit.
Apple is now the latest company taking a stand against NSO Group. The company filed a lawsuit today against the Pegasus spyware maker for allegedly infecting users' devices. Apple is also seeking a permanent injunction to ban NSO Group from using any apple software, services, or devices. Filipe Espósito, a reporter at 9to5Mac joins Cheddar News to discuss.
Fold CEO & Co-founder Will Reeves joins Cheddar News' Closing Bell, where he discusses what his company's augmented reality metaverse involves and elaborates on Fold's goals surrounding the new initiative.
Donald Pettey, Program Manager for Strategic Initiatives for MassDOT, and Mohammed Siddiqui, Vice President of Public Relations at Ko-Solar, join Cheddar Climate, where they discuss their plan to test highway barriers that absorb sound and solar energy, with construction expected to begin in the first half of 2022.
