2017 was not an easy year for Under Armour, as the stock fell over 50%. Jim Mollica, Head of Global Consumer Engagement and Digital Marketing at Under Armour, discusses how the company is using technology to revitalize the brand.
Mollica shares the company's strategy to improve sales and get young people excited about the Under Armour brand. He says they are focusing on creating a performance-based product that has an element of style. Under Armour wants to elevate its story-telling and digital content with athletes and games, to help engage people around the brands.
To bring the integration of sports and technology to the next level, Under Armour will launch a new smart shoe at CES using a new cushion technology called HOVR. Mollica explains that the tech creates an energy web that reduces wear and tear and stress during workouts.
Keith Fitz-Gerald, chief investment officer at Fitz-Gerald Group, spoke to Cheddar about the growing competition for Tesla's electric cars in China as tech giant Huawei enters the race. "There's a lot of legacy worry, but that does not discount the possibility that Elon might have a contender on his hands," he said about the sometimes troubled telecom company. Fitz-Gerald also gave a nod to two other local rivals, Nio and XPeng, noting the latter as having something of an edge with its CEO He Xiopeng being lauded by Chinese state media.
2021 was a wild ride for the world of cryptos. Both Bitcoin and Etherum hit new all-time highs, as well as other coins like SHIB-INU. According to several experts, crypto is here to stay and is expected to blast off in the year 2022 as more and more people invest in the crypto world. The host of "The O Show" Wendy O, joined Cheddar to discuss more.
Over the past year, the new love for gaming has created a huge demand for the consumption of content on streaming platforms. All this has caused a rise in gaming influencers all over the world. Founder of Viral Nation Joe Gagliese and Digital Video Executive Andrew Wall, joined Cheddar to discuss more.
Nikola announced that it delivered its first electric semi trucks last week, sending the embattled EV company's stock soaring. There is a lot of competition in this space, though, said Lauren Fix, an automotive analyst with Car Coach Reports. While every country has companies racing to dominate the electric trucking industry, she explained, a shortage of graphite, used in batteries, and a dearth of convenient charging stations will still keep growth slow in 2022. "You really have to be very careful when you're investing in this marketplace," Fix said. "That's great that [Nikola was] able to deliver one, but can they deliver more?"
Carlo and Baker kick off the weirdest week of the year with all the news you missed over the holiday weekend, including calls for the CDC to shorten its isolation window as Omicron sweeps through the country.
