2017 was not an easy year for Under Armour, as the stock fell over 50%. Jim Mollica, Head of Global Consumer Engagement and Digital Marketing at Under Armour, discusses how the company is using technology to revitalize the brand.
Mollica shares the company's strategy to improve sales and get young people excited about the Under Armour brand. He says they are focusing on creating a performance-based product that has an element of style. Under Armour wants to elevate its story-telling and digital content with athletes and games, to help engage people around the brands.
To bring the integration of sports and technology to the next level, Under Armour will launch a new smart shoe at CES using a new cushion technology called HOVR. Mollica explains that the tech creates an energy web that reduces wear and tear and stress during workouts.
Tesla reported record profits for an electric fourth quarter, but investors still have plenty of questions. The EV giant will not be releasing any new vehicles this year and provided no updates on its Cybertruck. Cheddar News was joined by Ed Butowsky, Chapwood Investments Managing Partner to go over Tesla's quarter and analyze its concerns going forward.
Julius De Kempenaer, Senior Technical Analyst at Stockcharts.com, joined Cheddar News to break down what led to Apple's massive quarter, and what the future may hold for the tech giant as competition with Microsoft ramps up.
NFT art platform TRLab recently raised $4.2 million in funding. TRLab launched just last year but says its platform focused on NFT curation and distribution is growing quickly. The company hopes to bridge traditional and digital art worlds and help artists explore NFTs as an emerging medium. TRLab co-founder and chairwoman Xin Li-Cohen and co-founder and CEO Audrey Ou joined Cheddar News' Closing Bell to discuss.
Chris Vecchio, senior analyst at DailyFX, joins Cheddar News to discuss what investors should watch as the three major indexes see wild swings all week.
