2017 was not an easy year for Under Armour, as the stock fell over 50%. Jim Mollica, Head of Global Consumer Engagement and Digital Marketing at Under Armour, discusses how the company is using technology to revitalize the brand.
Mollica shares the company's strategy to improve sales and get young people excited about the Under Armour brand. He says they are focusing on creating a performance-based product that has an element of style. Under Armour wants to elevate its story-telling and digital content with athletes and games, to help engage people around the brands.
To bring the integration of sports and technology to the next level, Under Armour will launch a new smart shoe at CES using a new cushion technology called HOVR. Mollica explains that the tech creates an energy web that reduces wear and tear and stress during workouts.
NFT art platform TRLab recently raised $4.2 million in funding. TRLab launched just last year but says its platform focused on NFT curation and distribution is growing quickly. The company hopes to bridge traditional and digital art worlds and help artists explore NFTs as an emerging medium. TRLab co-founder and chairwoman Xin Li-Cohen and co-founder and CEO Audrey Ou joined Cheddar News' Closing Bell to discuss.
Chris Vecchio, senior analyst at DailyFX, joins Cheddar News to discuss what investors should watch as the three major indexes see wild swings all week.
Although the auto industry is faced with chip shortages and supply chain woes, Tesla was still expected to report record earnings, and Elon Musk did not disappoint. Jon Rettinger, President of JFL Network, joins Cheddar News to discuss the company, the electric vehicle competition, and growth for the auto industry.
Rita Brooks, Co-Founder of Palmly, joins ChedHER to discuss how she's creating a social networking app for Christians, and her experience being a female founder in the tech industry.
A year after the r/WallStreetBets community on Reddit drove GameStop and other meme stocks to unprecedented heights, the subreddit seems to be losing its luster among retail investors. Caitlin McCabe, markets and retail trading reporter from The Wall Street Journal, joined Cheddar to talk about the waning popularity of the group “Users are going on to find the next GameStop, and instead, they're seeing many of the new users who have joined the subreddit still talking about GameStop and AMC," McCabe noted. "And, they've become frustrated as they're ready to move on from those original meme stocks."
