2017 was not an easy year for Under Armour, as the stock fell over 50%. Jim Mollica, Head of Global Consumer Engagement and Digital Marketing at Under Armour, discusses how the company is using technology to revitalize the brand.
Mollica shares the company's strategy to improve sales and get young people excited about the Under Armour brand. He says they are focusing on creating a performance-based product that has an element of style. Under Armour wants to elevate its story-telling and digital content with athletes and games, to help engage people around the brands.
To bring the integration of sports and technology to the next level, Under Armour will launch a new smart shoe at CES using a new cushion technology called HOVR. Mollica explains that the tech creates an energy web that reduces wear and tear and stress during workouts.
Energy Impact Partners is a VC firm committed to helping the world move toward a more sustainable future. The tech-focused fund aims to reach $350 million for its Deep Decarbonization Frontier Fund,' which aims to support early-stage companies working on innovative solutions. Energy Impact Partners' Managing Director Andy Lubershane joined Cheddar Climate to discuss.
Over the years we have heard a number of ways people can invest. However, have you thought about how you could invest in sneakers? Well, one platform says you can do that and more.RARE is an investment platform for sneakers that allows users to easily invest in the sneaker culture by giving them the opportunity to buy and trade shares of rare shoes and letting users own some of the most sought-after kicks at a fractional level. Rare says the goal is to empower the communities who made sneakers what they are today and give everyone a piece of the pie. CEO of RARES, Gerome Sapp, joined Cheddar to discuss more.
