2017 was not an easy year for Under Armour, as the stock fell over 50%. Jim Mollica, Head of Global Consumer Engagement and Digital Marketing at Under Armour, discusses how the company is using technology to revitalize the brand.
Mollica shares the company's strategy to improve sales and get young people excited about the Under Armour brand. He says they are focusing on creating a performance-based product that has an element of style. Under Armour wants to elevate its story-telling and digital content with athletes and games, to help engage people around the brands.
To bring the integration of sports and technology to the next level, Under Armour will launch a new smart shoe at CES using a new cushion technology called HOVR. Mollica explains that the tech creates an energy web that reduces wear and tear and stress during workouts.
Two friends have joined forces to come up with an app dedicated to making mental health more approachable and to provide users with the tools needed to improve their mental health and overall well-being. Co-Founders of the Dial App Jonah Salita and Marcel Johnson, joined Cheddar to discuss more.
On this International Women’s Day, Deb Cupp, president of Microsoft U.S., joined Cheddar News to talk about the implementation of her pillars to extend the company's culture, such as acting with care and putting the team first. "What I like about the pillars is they're very simple, so it's easy for us to think about how they show up every day in our lives," Cupp said.
The growth of the metaverse is bringing new challenges to managing safe, diverse communities. Helping Cheddar kick off Women's History Month, Tiffany Xingyu Wang, chief marketing officer for AI-powered content moderation company Spectrum Labs, joined Cheddar's Opening Bell to discuss how platforms can help create safer, more inclusive online communities in the metaverse and about her own experience as a woman in technology. "Trust is really the new digital transformation, and it should not be a siloed task solely belonging to chief security officers, to privacy officers, or the people who were given the task of trust and safety," she said. "It should be a priority for all the C suite and a whole company to rally around."
On this episode of Cheddar Innovates: Vision Marine Technologies CEO discusses how e-boats will play a role in the fight against the climate crisis; Lasso CEO breaks down how the design behind these compression socks can prevent injuries and improve performance; Cheddar gets a look at Curiosity Stream's 'The Tombs Of Egypt.'
Catriona Campbell, CTIO, UK and Ireland, EY, joins Cheddar News to discuss how business leaders can bridge the gap between their technology investments and their aspirations, and breaks down the human aspects of A.I.
