2017 was not an easy year for Under Armour, as the stock fell over 50%. Jim Mollica, Head of Global Consumer Engagement and Digital Marketing at Under Armour, discusses how the company is using technology to revitalize the brand.
Mollica shares the company's strategy to improve sales and get young people excited about the Under Armour brand. He says they are focusing on creating a performance-based product that has an element of style. Under Armour wants to elevate its story-telling and digital content with athletes and games, to help engage people around the brands.
To bring the integration of sports and technology to the next level, Under Armour will launch a new smart shoe at CES using a new cushion technology called HOVR. Mollica explains that the tech creates an energy web that reduces wear and tear and stress during workouts.
A surge in COVID-19 infections overseas in places like China has prompted the U.S. Centers for Disease and Control to consider testing airplane wastewater for the virus.
Cheddar News Senior Reporter Michelle Castillo reports from the show floor of CES 2023 in Las Vegas on one of the major trends seen across the event and amongst the innovation: a strong emphasis on maintaining and improving ESG standards while creating new value out of sustainability.
Nishant Jain, CEO & co-founder of dry-cleaning robotics startup Presso, joined Cheddar News to discuss the company’s latest seed round, raising $8 million, and how its garment care machines work with AI technology.
