2017 was not an easy year for Under Armour, as the stock fell over 50%. Jim Mollica, Head of Global Consumer Engagement and Digital Marketing at Under Armour, discusses how the company is using technology to revitalize the brand.
Mollica shares the company's strategy to improve sales and get young people excited about the Under Armour brand. He says they are focusing on creating a performance-based product that has an element of style. Under Armour wants to elevate its story-telling and digital content with athletes and games, to help engage people around the brands.
To bring the integration of sports and technology to the next level, Under Armour will launch a new smart shoe at CES using a new cushion technology called HOVR. Mollica explains that the tech creates an energy web that reduces wear and tear and stress during workouts.
A U.S. general says Russia has operationally lost the war in Ukraine, a court says federal workers are not owed COVID-19 hazard pay, and Microsoft officially shuts down Internet Explorer. Here is everything you Need2Know for Wednesday, February 15, 2023.
Microsoft "permanently disabled" Internet Explorer on Valentine's Day, shutting down a web browser that for a long time has stood in the shadow of Google's Chrome and Apple's Safari.
The Biden administration on Wednesday announced a new program under the Bipartisan Infrastructure Law that aims to expand the infrastructure needed to keep electric vehicles charged.
