Uber's New Service Will Let You Travel Like a Local
If TripAdvisor met Yelp, that would be Uber Local, a new product the taxi hailing company is working on.
“We use real-time data of our trips, obviously in an aggregate way, to show the hot spots to show where most Ubers are dropping people off,” Alex Otrezov, Uber’s head of search and examination, told Cheddar in a recent interview. “Whether points of interests, or restaurants, whatever it may be, we want to make sure that we share that data with our users.”
The executive unveiled the product at eTail West 2018 on Tuesday. Uber Local’s technology would allow it to predict social trends based on time and seasons and personalize the data for each user.
Otrezov said Uber is pushing its real-time technology business model further in developing this personalized operating system. He says that Uber Local aims both to make traveling easier and to enhance the local experience.
“The way we move more into personalization is kind of knowing whether there’s a specific event going on and creating auto-generating ads for that audience,” he said. “And really moving into that space where we can actually tell them, ‘Hey, are you looking to go to Coachella?... Take an Uber.’”
As Russia intensifies its war on Ukraine, President Biden announced a ban on oil imported from the aggressor nation. Critics of Russia have said this would be the best way to force Putin to pull back, but curbs on Russian oil exports are expected to send already skyrocketing oil and gas prices even higher, further impacting consumers, businesses, financial markets, and the global economy. Leslie Beyer, CEO of the Energy Workforce and Technology Council, joined Cheddar News' Closing Bell to discuss. "It's certainly going to increase pricing, but it is the right thing to do," she said. "The industry itself has already pulled out of the significant portion of its operations in Russia."
Two friends have joined forces to come up with an app dedicated to making mental health more approachable and to provide users with the tools needed to improve their mental health and overall well-being. Co-Founders of the Dial App Jonah Salita and Marcel Johnson, joined Cheddar to discuss more.
On this International Women’s Day, Deb Cupp, president of Microsoft U.S., joined Cheddar News to talk about the implementation of her pillars to extend the company's culture, such as acting with care and putting the team first. "What I like about the pillars is they're very simple, so it's easy for us to think about how they show up every day in our lives," Cupp said.
The growth of the metaverse is bringing new challenges to managing safe, diverse communities. Helping Cheddar kick off Women's History Month, Tiffany Xingyu Wang, chief marketing officer for AI-powered content moderation company Spectrum Labs, joined Cheddar's Opening Bell to discuss how platforms can help create safer, more inclusive online communities in the metaverse and about her own experience as a woman in technology. "Trust is really the new digital transformation, and it should not be a siloed task solely belonging to chief security officers, to privacy officers, or the people who were given the task of trust and safety," she said. "It should be a priority for all the C suite and a whole company to rally around."
