Uber Eyes E-Scooter Start-Ups Bird and Lime to Expand its Urban Mobility Options
*By Carlo Versano*
Uber is sniffing around a possible acquisition of either Lime or Bird, the leaders in the growing e-scooter rental market, according to a [report](https://www.theinformation.com/articles/uber-exploring-deal-to-buy-bird-or-lime) in The Information. One of the reporters who broke that story told Cheddar on Monday that there is a "growing realization" among ridehailing companies that bike and scooters will continue to be a significant part of the urban mobility landscape.
Uber's ultimate target is "going to come down to price," said The Information's Cory Weinberg.
Both Uber and rival Lyft bought their own bikeshare operators this year ー Uber acquired Jump and Lyft now owns the Citibike-parent Motivate, making it the largest bikeshare in the country.
As for scooters, Uber already has a minority stake in Lime and started renting scooters through its app this summer.
Lyft has also started rolling out scooter rentals in cities including Denver and Washington, D.C, and is expected to expand Lyft-branded scooters under the Motivate umbrella.
Uber is also familiar with the operations and executive teams of both Bird and Lime, according to Weinberg. "They certainly know both of these companies really well." In fact, Bird is even run by a former Uber and Lyft executive, Travis VanderZanden.
Uber's desire to acquire a scooter start-up may also point to a reality of business for the ridehailing company: its U.S. growth has begun to slow, and the scooter space is growing rapidly.
One thing all these transportation companies have in common: they are burning through cash as they build out infrastructure and operations. If Bird or Lime is open to an acquisition, it would raise questions about whether they have hit speed bumps in their financing efforts, Weinberg said. For now, Bird's CEO has said the company is not for sale.
For the consumer, the endgame seems increasingly likely to be a "bundled services" model, Weinberg said, where Uber and Lyft have "multi-modal" apps, in which users can book a car, a bike, or a scooter, all from the same interface ー and maybe even get rewarded for using certain options. Customers getting a credit on a Lyft ride for regularly using a Citibike doesn't seem hard to imagine as the mobility wars evolve.
"Whatever Uber has, Lyft will try to match," said Weinberg. "Which will all be good for consumers."
For full interview [click here](https://cheddar.com/videos/uber-looks-to-acquire-bird-or-lime).
Nutritional supplement beverage company Athletic Greens has achieved unicorn status. The company announced a new $115 million funding round, bringing its valuation to $1.2 billion. The company's flagship product AG1 combines 75 different vitamins, minerals, and other nutrients into one daily serving. Athletic Greens says it is poised to reach the millions of consumers who are currently driving the health and wellness market's exponential growth. Athletic Greens founder and CEO Chris Ashenden joins Cheddar News' Closing Bell to discuss.
Is Spotify a platform for content creators, or is it a media company? The streaming giant may have to find an answer sooner rather than later amid a controversy involving its most popular podcast host, Joe Rogan. Rogan has hosted guests who have made false claims about COVID-19 vaccines, and in turn, some musicians like Neil Young and Joni Mitchell have removed their discographies from Spotify in protest. Rogan says he welcomes content advisories, and will balance out his guests going forward, but is it enough? And is Spotify liable in any way? John Freeman, Vice President of CFRA Research, joins Closing Bell to discuss Rogan's response to the controversy, whether Spotify should be considered a media company with responsibility for its content, and more.
Michael Mitchell, senior director of brand at Mailchimp, joins Cheddar News to discuss the launch of Bloom Season and what every BIPOC entrepreneur needs to know to succeed.
Pax Labs, a leading electronic vaporizer company, plans to release its very first cannabis pod venture, of which different strands of cannabis will be available. COO Steven Jung spoke with Cheddar’s Chloe Aiello to talk about the release of the companies own line of 100 percent cannabis pods for use with its vaporizers. "I think this is the direction that most products are going," Jung noted. "If you look at the data, it would actually show you that most consumers are in fact looking for this kind of delivery mechanism in the product itself."
The gaming industry has seen multiple large scales deals this month alone, including Microsoft's megadeal for Activision Blizzard. And, seemingly in response, rival Sony, picked up Bungie for $3.6 billion, a studio once owned by both Microsoft and Activision. The sector is reportedly on track to spend $150 billion on mergers and acquisitions just this year alone, a record-breaking total, according to investment firm Drake Star Partners. Michael Metzger, a partner at the firm specializing in technology, media, and communications, joined Cheddar to discuss the flurry of deals in the gaming space and what might be behind the hot M&A activity.
Ari Redbord, head of legal and government affairs and TRM Labs, joins Cheddar News to discuss why Facebook is ditching its crypto project and what that means for the space.
Natalie Fertig, federal cannabis policy reporter at Politico Pro, joins Cheddar News to discuss a new YouGov poll that looks at how Americans feel about marijuana and politics.
After classic rocker Neil Young demanded removal of his music from Spotify over vaccine misinformation coming from The Joe Rogan Experience podcast, the platform made the decision to take down Young's songs and continue supporting Rogan with whom they have an exclusive contract. The move touched off a firestorm of controversy, leading to responses from both the streaming service and the podcasting host. Evan Nierman, CEO of Red Banyan Crisis PR, joined Cheddar to break down the latest on the fracas. "I think when [Spotify] initially said, we're not going to be commenting on that, that was a silly move because guess what? They did end up commenting about it, and nine times out of 10, when an organization says they're not going to be issuing a comment, they ultimately do," Nierman noted.
