*By Carlo Versano* Uber is sniffing around a possible acquisition of either Lime or Bird, the leaders in the growing e-scooter rental market, according to a [report](https://www.theinformation.com/articles/uber-exploring-deal-to-buy-bird-or-lime) in The Information. One of the reporters who broke that story told Cheddar on Monday that there is a "growing realization" among ridehailing companies that bike and scooters will continue to be a significant part of the urban mobility landscape. Uber's ultimate target is "going to come down to price," said The Information's Cory Weinberg. Both Uber and rival Lyft bought their own bikeshare operators this year ー Uber acquired Jump and Lyft now owns the Citibike-parent Motivate, making it the largest bikeshare in the country. As for scooters, Uber already has a minority stake in Lime and started renting scooters through its app this summer. Lyft has also started rolling out scooter rentals in cities including Denver and Washington, D.C, and is expected to expand Lyft-branded scooters under the Motivate umbrella. Uber is also familiar with the operations and executive teams of both Bird and Lime, according to Weinberg. "They certainly know both of these companies really well." In fact, Bird is even run by a former Uber and Lyft executive, Travis VanderZanden. Uber's desire to acquire a scooter start-up may also point to a reality of business for the ridehailing company: its U.S. growth has begun to slow, and the scooter space is growing rapidly. One thing all these transportation companies have in common: they are burning through cash as they build out infrastructure and operations. If Bird or Lime is open to an acquisition, it would raise questions about whether they have hit speed bumps in their financing efforts, Weinberg said. For now, Bird's CEO has said the company is not for sale. For the consumer, the endgame seems increasingly likely to be a "bundled services" model, Weinberg said, where Uber and Lyft have "multi-modal" apps, in which users can book a car, a bike, or a scooter, all from the same interface ー and maybe even get rewarded for using certain options. Customers getting a credit on a Lyft ride for regularly using a Citibike doesn't seem hard to imagine as the mobility wars evolve. "Whatever Uber has, Lyft will try to match," said Weinberg. "Which will all be good for consumers." For full interview [click here](https://cheddar.com/videos/uber-looks-to-acquire-bird-or-lime).

Share:
More In Business
A Closer Look at the Gaming Sector and its Future in the Metaverse
The gaming industry has been under the spotlight so far this year following some big mergers and acquisitions. This week featured earnings of three major gaming companies, but also Meta and for the latter, things are not doing too hot. Joining Cheddar News to break it all down was Kenny Rosenblatt, President and Co-Founder of Arkadium.
Economy Appears to Be Back on Track in 2022 With Job Growth
Following the surprising big beat on estimates for the January jobs report, William M. Rodgers III, vice president and director of the Institute for Economic Equity at the Federal Reserve Bank of St. Louis, joined Cheddar News to break down the data. “We ended 2021 with a strong crescendo to a recovery that had taken hold, and we started 2022 in good fashion." He also discussed the dueling pressures of wage growth and inflation.
Amazon Strong Growth Attributed to the Cloud Despite Retail Headwinds
While it was a volatile week in tech as Meta experienced the biggest one-day drop in the history of the U.S. stock market, industry giant Amazon reported 40 percent growth — largely on the strength of the cloud. Dan Ives, managing director of equity research at Wedbush Securities, joined Cheddar News to break down how the e-commerce company stock managed to pop despite headwinds against its core retail business. "It's all about cloud because of sum of the parts, you could argue, amazon could be $3,500/$4,000 stock just based on cloud," he said. Ives also addressed the apparent the differing impact of Apple iOS changes on Facebook and Snapchat.
Investors May Be Wary of Ford Due to Ongoing Supply Chain Issues
Following Ford's earnings miss, the stock price dropped despite a bullish outlook from the auto giant. Karl Brauer, an executive analyst with ISeeCars.com, joined Cheddar to break down why investors may not be sold on the carmaker because of the ongoing factor of supply constraints. "The product is not an issue. There's really good product coming from them, including the electric vehicle side, and the demand is not an issue. There's plenty of demand, but nobody really has a solid grasp on when we're going to get past the supply chain issue," said Brauer.
Load More