*By Carlo Versano* Uber is sniffing around a possible acquisition of either Lime or Bird, the leaders in the growing e-scooter rental market, according to a [report](https://www.theinformation.com/articles/uber-exploring-deal-to-buy-bird-or-lime) in The Information. One of the reporters who broke that story told Cheddar on Monday that there is a "growing realization" among ridehailing companies that bike and scooters will continue to be a significant part of the urban mobility landscape. Uber's ultimate target is "going to come down to price," said The Information's Cory Weinberg. Both Uber and rival Lyft bought their own bikeshare operators this year ー Uber acquired Jump and Lyft now owns the Citibike-parent Motivate, making it the largest bikeshare in the country. As for scooters, Uber already has a minority stake in Lime and started renting scooters through its app this summer. Lyft has also started rolling out scooter rentals in cities including Denver and Washington, D.C, and is expected to expand Lyft-branded scooters under the Motivate umbrella. Uber is also familiar with the operations and executive teams of both Bird and Lime, according to Weinberg. "They certainly know both of these companies really well." In fact, Bird is even run by a former Uber and Lyft executive, Travis VanderZanden. Uber's desire to acquire a scooter start-up may also point to a reality of business for the ridehailing company: its U.S. growth has begun to slow, and the scooter space is growing rapidly. One thing all these transportation companies have in common: they are burning through cash as they build out infrastructure and operations. If Bird or Lime is open to an acquisition, it would raise questions about whether they have hit speed bumps in their financing efforts, Weinberg said. For now, Bird's CEO has said the company is not for sale. For the consumer, the endgame seems increasingly likely to be a "bundled services" model, Weinberg said, where Uber and Lyft have "multi-modal" apps, in which users can book a car, a bike, or a scooter, all from the same interface ー and maybe even get rewarded for using certain options. Customers getting a credit on a Lyft ride for regularly using a Citibike doesn't seem hard to imagine as the mobility wars evolve. "Whatever Uber has, Lyft will try to match," said Weinberg. "Which will all be good for consumers." For full interview [click here](https://cheddar.com/videos/uber-looks-to-acquire-bird-or-lime).

Share:
More In Business
Eshan Ponnadurai
Global head of marketing for WhatsApp talks the company's U.S. market ambitions.
Trivago CFO Optimistic About Travel Industry's Recovery
trivago reported its last earnings of 2021 yesterday, marking the end of a rollercoaster year. The online hotel search site was forced to cut costs during the pandemic as the travel industry shut down entirely, instead pivoting its strategy to meet customer demand in other ways. Matthias Tillmann, CFO of trivago, joined Cheddar's Opening Bell to discuss the company's results and why he's optimistic about the future of the travel industry in 2022.
Low-Cost Airline PLAY Expands to NY for Third U.S. Destination
PLAY, a low-cost airline headquartered in Iceland, is expanding service to New York Stewart International Airport, marking its third destination in the United States. PLAY is the latest affordable carrier to fly onto the scene, debuting its first flights a little more than six months ago. Birgir Jonsson, CEO of PLAY, joined Cheddar to discuss what this expansion means for the airline and what it's been like to lead a new airline during a pandemic. "For us to get into the market now, have the availability of great, brand new aircraft at historically low prices, and basically being able to secure a low operating cost base for the future is a completely rare opportunity," Jonsson said. "We can get into the market now when our competitors are also weak."
Peloton Sees Best Trading Day After CEO Steps Down — and 2,800 Jobs Cut
On Monday, Peloton CEO John Foley stepped down, 2,800 layoffs were announced, and its stock price skyrocketed. Lydia Moynihan, business reporter for the New York Post joined Cheddar News to talk about why investors are excited about this shift in power, while thousands of its workers were let go in a less than ideal manner. "One of the headlines that emerged was that even as they were being fired, Foley sort of couched it as, 'well, you know what, you're still gonna get a year's login to a Peloton subscription', as if somehow if that would make things better," Moynihan said of the soon-to-be ex-CEO. "So, even in that, it was seen as a very sort of tone-deaf move as people were being axed."
Load More