The U.S. Soccer Federation needs to change the way it treats the women’s national team, according to Kyle Martino, a candidate for the group’s presidency.
“They are the mavericks,” he told Cheddar. “If we don’t focus on treating them like World Cup winners...and investing and growing the grassroots on the women’s side, that success isn’t going to continue.”
The U.S. women’s team has won three Women’s World Cup titles since the tournament began as well as four Olympic gold medals.
Martino said the team should be paid as much as the men, who failed to qualify for the 2018 World Cup following an embarrassing loss to Trinidad and Tobago.
In his race for the organization’s presidency, the former midfielder and sports broadcaster faces a crowded field. The eight candidatesinclude World Cup champion Hope Solo.
The elections will be held at the National Council Meeting this weekend.
For full interview, [click here](https://cheddar.com/videos/the-race-for-u-s-soccer-president-heats-up).
These are the headlines you Need 2 Know for Friday, June 14, 2019.
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Trufan, a new platform letting brands and influencers reward their most loyal fans on social media, has attracted the attention of big names in sports and entertainment, but CEO Swish Goswami told Cheddar he's taking a "very Canadian approach" by catering to mom-and-pop shops as well.
Professional lacrosse league startup Premier Lacrosse League has big ambitions to take professional lacrosse mainstream ー and now it has funding from big investors to do it. Premier Lacrosse League announced on Tuesday it closed a series A round of funding, co-led by Alibaba billionaire Joseph Tsai's J Tsai Sports, the Raine Group, and Brett Jefferson.
The star-studded Golden State Warriors is adding another flashy name to its team: Google. The NBA defending champions and the Chase Center just formed a new partnership with Google Cloud to create a high-tech sports and entertainment area. The Warriors' Chief Revenue Officer Brandon Schneider joined Cheddar to discuss the partnership.
About half of U.S. gamers are women, but you wouldn't necessarily know it by looking at hardware design. Vivian Lien, chief marketing officer at ASUS North America, joined Cheddar Friday to discuss how her company is trying to make gaming more welcoming for women.
These are the headlines you Need 2 Know for Friday, Feb. 8, 2019.
