Photo Illustration by Omar Marques/SOPA Images/LightRocket via Getty Images
Twitter is starting to test tweets that disappear after 24 hours, although initially only in Brazil.
The company says the ephemeral tweets, which it calls “fleets” because of their fleeting nature, are designed to allay the concerns of new users who might be turned off by the public and permanent nature of normal tweets.
Fleets can't be retweeted and they won't have “likes.” People can respond to them, but the replies show up as direct messages to the original tweeter, not as a public response, turning any back-and-forth into a private conversation instead of a public discussion.
Despite having high-profile users such as President Donald Trump, Twitter has lagged behind other tech powerhouses like Facebook and Google in terms of user growth and advertising revenue. Twitter is hoping that by offering disappearing tweets, people will be more likely to share casual, everyday thoughts — and to do so more often.
The new feature is reminiscent of Instagram and Facebook “Stories” and Snapchat's Snaps, which let users post short-lived photos and messages. Such features are increasingly popular with social media users looking for smaller groups and more private chats.
But Twitter often serves a different function than Instagram or Facebook, operating not only as a basis for conversation but as a platform for politicians and other public figures. Disappearing tweets could make it harder to hold such people accountable, monitor their posts and fact-check them.
Social media services often test new features in smaller markets before bringing them to the U.S. and elsewhere — if they do so at all.
Twitter said it may bring fleets to other countries depending on how the Brazil test goes. In its blog post on Wednesday, Twitter said it will be looking into how the new feature “changes the way you interact and if it allows you to share what you’re thinking more comfortably."
Phyllis Newhouse, the first black woman to bring a company public via SPAC on the NYSE earlier this year, has launched her second SPAC, ShoulderUp Technology Acquisition.
Phyllis is a serial entrepreneur, retired military officer, and founder of the ShoulderUp movement, which educates and encourages women around the world to reach their greatest economic, political and cultural potential. Shawn Henry is part of the ShoulderUp team, bringing his expertise on cybersecurity to the new company. Both Phyllis and Shawn joined Cheddar to discuss this new venture and how it plans to tackle the issue of cybercrime.
Don Basile, CEO, Monsoon Blockchain & Founder of Bitcoin Latinum, joins Cheddar News' Closing Bell, where he explains why we're seeing major crypto investors look to purchase expensive pieces of art, and discusses what the NFT space could look like in the not-too-distant future.
Jack Constantine, chief digital officer and product inventor at Lush, joined Cheddar to talk about the cosmetic company's mass exodus from major social media platforms TikTok, Facebook, Instagram, and Snapchat, in the wake of recent reports that Instagram specifically had negative impacts on teen girls. He noted that with teenage girls being a large part of its consumer base and audience, Lush had a responsibility to market its company on outlets that prioritize mental wellbeing. "For us, we've always been a social brand, and it started to feel that social media was no longer offering what we felt we wanted to gain from it," he said. "And then obviously when you add that to the damage that it's causing, it just feels like a combination that we can't continue on with." The company also pulled out of social media platforms in 2019.
Jon Lowen, Co-Founder of Surfside, joined Wake Up With Cheddar's Baker Machado to discuss Uber's partnership with cannabis retailer Tokyo Smoke, as it's the first time a cannabis merchant has been listed on UberEats across all of its global markets.
Jack Dorsey resigned from his post as CEO of the social media company on Monday and will be replaced by chief technology officer Parag Agrawal. Mitch Rubin, portfolio manager at RiverPark Long/Short Opportunity Fund, joined Cheddar to break down the move and what it means for investors in both Twitter and Square, the payment company that Dorsey also helms. "For the long-term, I think this is very positive news for both companies," he said. Rubin also talked about growing competition in the social media space and why Twitter continues to lag behind other major players.
Jack Dorsey is officially out as Twitter's CEO. Dorsey said in a statement that the platform is ready to move away from its founders and now will be led by current CTO Parag Agrawal.
The ocean is an important topic when it comes to the climate. It plays a vital role in shaping our environment, with rising sea levels causing a 35% increase in natural disasters around the world, affecting 1.7 billion people. Dr. Sylvia Earle has been called perhaps the greatest advocate our oceans have ever had, with Time magazine dubbing her its first 'hero of the planet' and the Library of Congress naming her a living legend. She is also the founder of Mission Blue, an organization that inspires action to explore and protect the ocean. Dr. Earle joined Cheddar Climate for more on the importance of caring for the ocean and its impact on climate change.
