Photo Illustration by Omar Marques/SOPA Images/LightRocket via Getty Images
Twitter is starting to test tweets that disappear after 24 hours, although initially only in Brazil.
The company says the ephemeral tweets, which it calls “fleets” because of their fleeting nature, are designed to allay the concerns of new users who might be turned off by the public and permanent nature of normal tweets.
Fleets can't be retweeted and they won't have “likes.” People can respond to them, but the replies show up as direct messages to the original tweeter, not as a public response, turning any back-and-forth into a private conversation instead of a public discussion.
Despite having high-profile users such as President Donald Trump, Twitter has lagged behind other tech powerhouses like Facebook and Google in terms of user growth and advertising revenue. Twitter is hoping that by offering disappearing tweets, people will be more likely to share casual, everyday thoughts — and to do so more often.
The new feature is reminiscent of Instagram and Facebook “Stories” and Snapchat's Snaps, which let users post short-lived photos and messages. Such features are increasingly popular with social media users looking for smaller groups and more private chats.
But Twitter often serves a different function than Instagram or Facebook, operating not only as a basis for conversation but as a platform for politicians and other public figures. Disappearing tweets could make it harder to hold such people accountable, monitor their posts and fact-check them.
Social media services often test new features in smaller markets before bringing them to the U.S. and elsewhere — if they do so at all.
Twitter said it may bring fleets to other countries depending on how the Brazil test goes. In its blog post on Wednesday, Twitter said it will be looking into how the new feature “changes the way you interact and if it allows you to share what you’re thinking more comfortably."
BD Veritor is a variation of the at-home COVID test that uses a smartphone to interpret the results. The test is taken via a nose swab test strip that is then scanned by your phone’s camera with the result clearly displayed as positive or negative. James Walker, vice president of integrated diagnostics USA for BD, joined Cheddar to discuss how the test hopefully takes the "guesswork out of testing." Walker also went into what BD is doing to deal with the surging demand for at-home tests amid the omicron spread. "While we don't disclose how much we produce, we have capacity to manufacture up to 12 million rapid antigen tests per month and are delivering on our commitments to distributors and retailers," he said.
Low-code app development platform Crowdbotics raised $22 million in a Series A funding round led by Jackson Square Ventures. Crowdbotics has helped more than 14,000 customers launch apps without having to learn how to code. The company can offer a team of expert developers to help companies launch custom apps, or provide the means for companies to develop apps themselves. Crowdbotics CEO Anand Kulkarni joined Cheddar News' Closing Bell to discuss.
Nathan Harding, CEO of Luum, joins Cheddar Innovates to discuss the process of having a robot put on eyelash extensions, and how automation is making its way into the beauty industry
Kevin Yu, Founder and CEO of Sidechef, joins Cheddar Innovates to discuss how it's building a platform to make recipe shopping easy, and how its features help you discover new recipes with the same ingredients to fight the massive problem of food waste.
On this episode of Cheddar Innovates: Sidechef CEO breaks down how it's building a platform to make recipe shopping easy; Luum CEO explains the process of having a robot put on eyelash extensions; A look at Curiosity Stream's new original series, 'Evolve.'
