Photo Illustration by Omar Marques/SOPA Images/LightRocket via Getty Images
Twitter is starting to test tweets that disappear after 24 hours, although initially only in Brazil.
The company says the ephemeral tweets, which it calls “fleets” because of their fleeting nature, are designed to allay the concerns of new users who might be turned off by the public and permanent nature of normal tweets.
Fleets can't be retweeted and they won't have “likes.” People can respond to them, but the replies show up as direct messages to the original tweeter, not as a public response, turning any back-and-forth into a private conversation instead of a public discussion.
Despite having high-profile users such as President Donald Trump, Twitter has lagged behind other tech powerhouses like Facebook and Google in terms of user growth and advertising revenue. Twitter is hoping that by offering disappearing tweets, people will be more likely to share casual, everyday thoughts — and to do so more often.
The new feature is reminiscent of Instagram and Facebook “Stories” and Snapchat's Snaps, which let users post short-lived photos and messages. Such features are increasingly popular with social media users looking for smaller groups and more private chats.
But Twitter often serves a different function than Instagram or Facebook, operating not only as a basis for conversation but as a platform for politicians and other public figures. Disappearing tweets could make it harder to hold such people accountable, monitor their posts and fact-check them.
Social media services often test new features in smaller markets before bringing them to the U.S. and elsewhere — if they do so at all.
Twitter said it may bring fleets to other countries depending on how the Brazil test goes. In its blog post on Wednesday, Twitter said it will be looking into how the new feature “changes the way you interact and if it allows you to share what you’re thinking more comfortably."
The global chip shortage continues to weigh on the automotive industry. For example, Ford says it is suspending or cutting production at eight of its factories in North America through next week due to the shortage. Balu Balakrishnan, President and CEO of Power Integrations, joins Cheddar News' Closing Bell, where he elaborates on why the chip shortage has dragged into 2022.
Peloton has weathered a seemingly never-ending storm the past few months: PR blunders, sinking customer demand, and in recent weeks, reported cost-cutting and potential layoffs. Now, several companies are said to be in the mix as potential buyers: Amazon, Netflix, Disney, and Apple. How likely is it that one of these companies pursues a deal — and how likely is it that it will be Apple who buys Peloton? Dan Ives, Managing Director of Equity Research at Wedbush Securities, joins Closing Bell to discuss his thoughts about Apple pursuing a Peloton takeover,
Astra aborted the launch for NASA ELaNa 41 Mission out of Cape Canaveral on Monday due to what was described as a minor issue, but the company's stock fell nearly 14 percent following the news. Jim Cantrell, CEO and co-founder of Phantom Space, which builds and launches spacecraft of its own, joined Cheddar to discuss the scrubbed mission. “The last thing you want is for this to go wrong, you're better to err on the side of safety expectations,” Cantrell explained, noting that the mission delay was a normal event.
The Biden Administration is set to revise federal rules to address potential security risks from foreign-owned apps, mainly Tiktok. This comes after the White House opted not to pursue a forced shutdown of the Chinese-owned video sharing platform. Under these new rules, federal oversight would be expanded to explicitly include apps that could be used by foreign adversaries to steal or otherwise obtain data. Senior Fellow at the Foundation for Defense of Democracies, Craig Singleton, joined Cheddar to discuss more.
The metaverse platform Decentraland hosted its first wedding over the weekend. The union was overseen by Rose Law Group, at the firm's virtual property, hosting witnesses including 2,000 guests. The ceremony endured some technical glitches before being completed.
The gaming industry has been under the spotlight so far this year following some big mergers and acquisitions. This week featured earnings of three major gaming companies, but also Meta and for the latter, things are not doing too hot. Joining Cheddar News to break it all down was Kenny Rosenblatt, President and Co-Founder of Arkadium.
While it was a volatile week in tech as Meta experienced the biggest one-day drop in the history of the U.S. stock market, industry giant Amazon reported 40 percent growth — largely on the strength of the cloud. Dan Ives, managing director of equity research at Wedbush Securities, joined Cheddar News to break down how the e-commerce company stock managed to pop despite headwinds against its core retail business. "It's all about cloud because of sum of the parts, you could argue, amazon could be $3,500/$4,000 stock just based on cloud," he said. Ives also addressed the apparent the differing impact of Apple iOS changes on Facebook and Snapchat.
