This week Twitter rolled out a new feature called "Threads." This button makes it easier for users to create tweetstorms on the social platform. Symplegades Founder and CMO Ian Gertler explains how Twitter is introducing new ways to engage with its platform.
Gertler says the people who are already crafting tweetstorms now, will probably find this tool easier to use on the platform. This feature comes on the heel of Twitter doubling word count for tweets. Gertler says a lot is to be determined on how these strategies increase engagement.
People use "tweetstorms" for both positive and negative messages on the platform. As a long-time Twitter user, Gertler says the downside could be a lot of work with no benefit.
The U.S rushed to seize the assets of Silicon Valley Bank after a run on the bank, the largest failure of a financial institution since Washington Mutual during the height of the financial crisis more than a decade ago.
Hackers have broken into a Washington, D.C. health insurance marketplace and stolen sensitive personal data including Social Security numbers and home addresses of members of Congress, their employees and family members.
