The most talked-about moments during this year's Democratic National Convention and the Republican National Convention can be found on Twitter. But you won't find political ads. 

"We had a long conversation and the decision was that political reach should really be earned," Twitter's vice president of policy and philanthropy in the Americas Jessica Herrera-Flanigan told Cheddar. "It shouldn't be bought."

In October 2019, Twitter CEO Jack Dorsey announced Twitter would ban all political ads. In several tweets, Dorsey explained machine-learned targeting, message optimization, misleading information, and manipulated media made it too easy to sway elections — not to mention the fact the candidates with the most money were often the most heard online. 

"We wanted to level the playing field, and not make it about who was able to buy the most ads, especially when we know that Internet advertising was especially effective, and political ads, they present entirely new challenges to civil discourse around the elections," Herrera-Flanigan explained. 

Though Twitter often hosts spirited political debates, it actually made very little of its revenue from political ads. Twitter's CFO Ned Segal said it made about $3 million from political ads during the 2018 midterm election cycle. For comparison, it made $683 million last quarter in total advertising revenue.

The decision to take a stand by blocking political dollars has put the company in the spotlight. President Donald Trump's campaign, which has been critical of the decision in the past, said it's a bad business decision and will "silence conservatives." 

Herrera-Flanigan pointed out you can still talk about politicians on Twitter, but it's the natural conversations, that aren't paid for, that you'll see. The most tweeted about people during the DNC were Joe Biden, Michelle Obama, and Bernie Sanders, while the RNC's most tweeted about speakers were Donald Trump, Mike Pence, and Nikki Haley. The most tweeted moment during the DNC came about as Michelle Obama ended her speech, while the RNC's occurred during Donald Trump Jr.'s address. 

"You have individuals now who can get on and speak, and provide their voices," she said. "There are so many different voices out there and rather than being a platform where only those people who could afford political ads can get on it, Twitter's a place where people who have something to say — politicians who have something to say — can get on the service and say it." 

Further stepping into controversial territory, Twitter is also urging people to register to vote early, as well as file absentee ballots. It has been working with local election officials to address their needs, Herrera-Flanigan said President Trump has fought such moves by claiming mail-in ballots have high levels of fraud, which includes his accusation during the RNC that ballots could be sent to Democratic areas and not Republican areas. The FBI has stated there is no evidence of plans to manipulate election results through the mail this cycle. 

"We are taking a strong stance on just trying to get everyone who's eligible to vote to register and vote, whatever mechanism that is and in a way that's safe," Herrera-Flanigan said.

Share:
More In Politics
House Passes Gun Reform Legislation, But Will It Pass In The Senate?
The House has passed some of the most aggressive gun-control measures in years, including raising the minimum age to buy semi-automatic rifles from 18 to 21 and banning high-capacity magazines. Daniel Webster, Co-Director of the Center for Gun Violence Solutions, explains why this legislation has little chance to pass in the Senate, and what else can be done to curb gun violence in this country.
Hot summer could lead to rolling blackouts
We are already starting to feel the effects of summer. Heat waves in Texas and California are already sending temperatures soaring. That could spell trouble for the nation's power supply. there are new concerns about outages in many areas of the country. Cheddar's Shannon Lanier explains the two main causes of blackouts, and what states are doing to keep the lights on and the air conditioning running.
U.S. traffic deaths hit 16 year high
If you have been on the road this past year, you've probably seen more accidents on the road than you ever have. You're not wrong. Traffic fatalities are not only increasing they are hitting historic highs. Almost 43,000 people died in motor vehicle accidents in 2021. Cheddar's Shannon Lanier investigates - and finds out why.
U.S. Stocks Closed at Session Highs Tuesday
U.S. stocks close Tuesday at session highs after a subpar start to the trading day. Tim Chubb, Chief Investment Officer at the wealth advisory firm, Girard, joins Cheddar News' Closing Bell to discuss. 'We're starting to see the moderation of three core things -- we've seen the moderation of prices, we've seen the moderation of wage growth we've seen in the labor market, and we've also seen a moderation of job openings,' he says.
Post-covid payrolls show new labor market norms
A lot has changed since the pandemic began back in march 2020. COVID-19 caused a huge disruption in the U.S. labor force that is just beginning to normalize. As of last month, about 96% of jobs lost in the pandemic have returned. Still, where people work now looks very different from two years ago. Cheddar's Shannon Lanier looks at where the jobs are now and where they aren't.
Senators Introduce Bipartisan Bill for Crypto Regulation
Michelle Bond, CEO of the Association for Digital Asset Markets, joins Closing Bell, where she breaks down the Responsible Financial Innovation Act, which would not only establish a regulatory structure for digital assets, but hand over crypto oversight to the CFTC instead of the SEC.
Load More