Even prior to the onset of the pandemic, streaming services already accounted for a large share of content consumption, but over the last year, the demand for various platforms has surged to new heights.
However, while audiences watched theatrical releases via streaming services like Amazon Prime and HBO Max or attended live concerts like Verzuz — recently acquired by Triller — on Apple Music and Instagram, they didn't just consume. They ran to platforms like Twitch to create their own content.
Doug Scott, chief marketing officer at Twitch, said that the platform has grown rapidly, and its users have found a home because it provides a sense of community, allowing creators to authentically connect.
“When people come to Twitch, you might initially come for that content but when you get that Go Live notification from a streamer you love, your instinct is not to come in and just see what’s streaming. It’s to come in and just say hi," Scott told Cheddar about why users stick around.
As users continue to broadcast themselves and essentially become their own media companies, Scott said Twitch’s priority is always to remain “focused on creators” and establish spaces where their creativity can shine.
“People come to Twitch because there’s an incredible wealth of content there," he said. "There’s obviously gaming content, which we’re well known for. There’s also sports, music, just about anything people are passionate about."
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Disney content has gone dark on YouTube TV, leaving subscribers of the Google-owned live streaming platform without access to major networks like ESPN and ABC. That’s because the companies have failed to reach a new licensing deal to keep Disney channels on YouTube TV. Depending on how long it lasts, the dispute could particularly impact coverage of U.S. college football matchups over the weekend — on top of other news and entertainment disruptions that have already arrived. In the meantime, YouTube TV subscribers who want to watch Disney channels could have little choice other than turning to the company’s own platforms, which come with their own price tags.
President Donald Trump said he has decided to lower his combined tariff rates on imports of Chinese goods to 47% after talks with Chinese leader Xi Jinping on curbing fentanyl trafficking.
Universal Music Group and AI platform Udio have settled a copyright lawsuit and will collaborate on a new music creation and streaming platform. The companies announced on Wednesday that they reached a compensatory legal settlement and new licensing agreements. These agreements aim to provide more revenue opportunities for Universal's artists and songwriters. The rise of AI song generation tools like Udio has disrupted the music streaming industry, leading to accusations from record labels. This deal marks the first since Universal and others sued Udio and Suno last year. Financial terms of the settlement weren't disclosed.
