*By Bridgette Webb*
Turtle Beach is on a roll.
The headset producer unveiled a new line of gaming gear called Atlas that's specifically designed for PC gamers.
"We are doing the same thing in the PC segment that we are doing in the console headset gaming segment for many years," said Turtle Beach CEO Juergen Stark in an interview Thursday on Cheddar. "We've put a lot of effort in making sure the build quality, the audio quality and the mic quality is the best you can get."
The new headset was introduced after the company reported second-quarter results that blew away analysts' expectations. Net revenue, net income, and earnings were higher than any second quarter since the company's 2014 IPO. Turtle Beach reported $60.8 million in revenue for the quarter ー up from $19.1 million the year before.
Stark attributed Turtle Beach's success to cost cutting on one side of its balance sheet and the booming demand for headsets generated by the popularity of battle royale games Fortnite and PUBG.
As promising a year as it's been so far, Stark said international tariffs could hurt sales of the imported Turtle Beach headsets.
"It will effect retail pricing for us, and for everyone in the category if what people are threatening goes through," he said. "I'm hopeful that it doesn't happen, I don't see how increasing the prices for consumers for everything you buy that's electronic is going to help anybody."
When asked how tariffs would affect the price of gaming headsets, Stark offered a matter-of-fact outlook.
"If there is a 10 percent tariff and you are building a product in China, the retail price point is going to go up 10 percent. If it's a 25 percent tariff that's being threatened, the retailer is it going to go up 25 percent."
For more on this story, [click here](https://cheddar.com/videos/turtle-beach-expands-further-into-pc-gaming).
Satellite radio giant Sirius XM has invested $75 million in SoundCloud, the music streaming and distribution platform known for its popularity among new artists.
Former champ De La Hoya has his sights set on a big win for the up-and-coming star Ryan Garcia in his Valentine's Day fight against Francisco Fonseca.
Three-in-ten U.S. adults have used an online dating service at some point in their lives, according to a new report from the Pew Research Center, which conducted the study in October.
Political ad spending will reach $6.89 billion this election cycle according to eMarketer, up 63.3 percent compared to the 2016 elections.
Ride-hailing service Lyft's annual loss more than doubled last year to over $2.6 billion, but the company claimed progress as revenue jumped 68 percent and ridership grew.
Geoffrey Colon and Aya Kikimova, Head of Brand Studio and Brand Studio at Microsoft Advertising, join Cheddar to discuss their new report that explores trends of the past and present that will impact the next decade.
__________________
Check out the report [here](https://about.ads.microsoft.com/en-us/blog/post/january-2020/2020-vision-trends-to-define-the-next-decade).
Xenex Disinfection Services has offered to ship out its germ-killing robots free-of-charge. But first, the San Antonio-based company needs assurances that China will respect its intellectual property.
Cybereason's Chief Information Security Officer Israel Barak discussed with Cheddar about preparing for beyond the standard fears of hacking votes.
The exemption granted by the Department of Transportation allows the company to introduce its second-generation vehicle lacking a steering wheel, transparent windshield, mirrors, and gas and brake pedals.
COO Matt Bromberg discussed with Cheddar how more engaged players also mean more spending in an industry that relies on microtransactions within free-to-play games.
