*By Bridgette Webb*
Turtle Beach is on a roll.
The headset producer unveiled a new line of gaming gear called Atlas that's specifically designed for PC gamers.
"We are doing the same thing in the PC segment that we are doing in the console headset gaming segment for many years," said Turtle Beach CEO Juergen Stark in an interview Thursday on Cheddar. "We've put a lot of effort in making sure the build quality, the audio quality and the mic quality is the best you can get."
The new headset was introduced after the company reported second-quarter results that blew away analysts' expectations. Net revenue, net income, and earnings were higher than any second quarter since the company's 2014 IPO. Turtle Beach reported $60.8 million in revenue for the quarter ー up from $19.1 million the year before.
Stark attributed Turtle Beach's success to cost cutting on one side of its balance sheet and the booming demand for headsets generated by the popularity of battle royale games Fortnite and PUBG.
As promising a year as it's been so far, Stark said international tariffs could hurt sales of the imported Turtle Beach headsets.
"It will effect retail pricing for us, and for everyone in the category if what people are threatening goes through," he said. "I'm hopeful that it doesn't happen, I don't see how increasing the prices for consumers for everything you buy that's electronic is going to help anybody."
When asked how tariffs would affect the price of gaming headsets, Stark offered a matter-of-fact outlook.
"If there is a 10 percent tariff and you are building a product in China, the retail price point is going to go up 10 percent. If it's a 25 percent tariff that's being threatened, the retailer is it going to go up 25 percent."
For more on this story, [click here](https://cheddar.com/videos/turtle-beach-expands-further-into-pc-gaming).
Gibu Thomas, PepsiCo senior vice president and head of e-commerce, told Cheddar Monday that these new platforms are designed to meet customers' needs now.
The social media giant has invested $40 million into small businesses across the country with 50 percent of it earmarked for small businesses owned by people of color, women, and veterans.
Roku CFO Steve Louden told Cheddar that the coroanvirus pandemic has only sped up the process of cord-cutting and new viewership on streaming platforms.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Alex Stamos, a security expert, spoke to Cheddar about how videoconferencing company Zoom is working toward improving security amid some challenges.
Dave Shull, TiVo CEO, told Cheddar on Thursday that the company has seen an increase in viewership amid the pandemic, which is why they were undaunted in releasing Stream 4K.
Jim Baumbick, vice president of enterprise product line management at Ford, told Cheddar on Wednesday that the company began shipping respirators to hospitals on Monday and has the capability of producing 12,000 units a week.
As governments around the world consider how to monitor new coronavirus outbreaks while reopening their societies, many are starting to bet on smartphone apps to help stanch the pandemic. But their decisions on which technologies to use — and how far those allow authorities to peer into private lives — are highlighting some uncomfortable trade-offs between protecting privacy and public health.
Companies across a wide swath of industries have found ways to give back to communities in their time of need amid the COVID-19 pandemic.
Workers from some of the biggest companies in the U.S. held walkouts or sick-outs on Friday in honor of May Day to pressure their employers to improve working conditions and pay amid the coronavirus pandemic.
