Turner CEO On What It Takes To Win In the Future of TV
John Martin sat down with Alyssa Julya Smith at CES to give his take on future of media and TV. Martin says his goal the past four years at Turner has been to re-invent TV. Martin hits the key to succeeding in the current media landscape and how Turner is innovating for the future.
Martin explains that one of the keys is an omnichannel approach to distributing content. And Martin argues that while reach is important and pays the bills, the most important aspect is quality over quantity when it comes to content.
Martin says there is no space for mediocre programming anymore, consumers just have far too many options. There are three keys to getting consumers to watch your material. It used to be just content and distribution, but now the quality of experience has become just as important.
President Donald Trump says a deal struck by Netflix last week to buy Warner Bros. Discovery “could be a problem” because of the size of the combined market share. The Republican president says he will be involved in the decision about whether federal regulators should approve the deal. Trump commented Sunday when he was asked about the deal as he walked the red carpet at the Kennedy Center Honors. The $72 billion deal would bring together two of the biggest players in television and film and potentially reshape the entertainment industry.
Disney's changes to a program for disabled visitors are facing challenges in federal court and through a shareholder proposal. The Disability Access Service program, which allows disabled visitors to skip long lines, was overhauled last year. Disney now mostly limits the program to those with developmental disabilities like autism who have difficulty waiting in lines. The changes have sparked criticism from some disability advocates. A shareholder proposal submitted by disability advocates calls for an independent review of Disney's disability policies. Disney plans to block this proposal, claiming it's misleading. It's the latest struggle by Disney to accommodate disabled visitors while stopping past abuses by some theme park guests.
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