John Martin sat down with Alyssa Julya Smith at CES to give his take on future of media and TV. Martin says his goal the past four years at Turner has been to re-invent TV. Martin hits the key to succeeding in the current media landscape and how Turner is innovating for the future. Martin explains that one of the keys is an omnichannel approach to distributing content. And Martin argues that while reach is important and pays the bills, the most important aspect is quality over quantity when it comes to content. Martin says there is no space for mediocre programming anymore, consumers just have far too many options. There are three keys to getting consumers to watch your material. It used to be just content and distribution, but now the quality of experience has become just as important.

Share:
More In Business
Sex is a big market for the AI industry. ChatGPT won’t be the first to try to profit from it
OpenAI has announced that ChatGPT will soon engage in "erotica for verified adults." CEO Sam Altman says the company aims to allow more user freedom for adults while setting limits for teens. OpenAI isn't the first to explore sexualized AI, but previous attempts have faced legal and societal challenges. Altman believes OpenAI isn't the "moral police" and wants to differentiate content similar to how Hollywood differentiates R-rated movies. This move could help OpenAI, which is losing money, turn a profit. However, experts express concerns about the impact on real-world relationships and the potential for misuse.
Load More