Matt Lieber, Co-Founder and President of Gimlet Media, joins Cheddar to talk about the evolution of audio, and why podcasts are taking over your ears.
Gimlet Media is a digital media company and podcast network, focused on producing narrative podcasts. Some of the most popular shows you may have heard of are: Crimetown, Reply All, and Homecoming. Lieber talks about how the experience is different from listening to a story and reading or watching one unfold. You become more attached to the voice, he says, and feel a part of the creation.
Lieber talks about finding the right story and how Gimlet builds connections with its listeners. Plus, starting Gimlet was a risk. Lieber talks about why he had such passion for storytelling, and why he was willing to take a chance in the podcast market.
Big Business This Week is a guided tour through the biggest market stories of the week, from winning stocks to brutal dips to the facts and forecasts generating buzz on Wall Street.
Bristol Myers Squibb agreed to buy schizophrenia drug maker Karuna Therapeutics in a $14 billion deal.
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The IRS is announcing a voluntary disclosure program.
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Tesla is reportedly moving forward with its plan to make energy shortage storage batteries in China.
Wells Fargo employees at a branch in New Mexico have voted to unionize.
