Matt Lieber, Co-Founder and President of Gimlet Media, joins Cheddar to talk about the evolution of audio, and why podcasts are taking over your ears. Gimlet Media is a digital media company and podcast network, focused on producing narrative podcasts. Some of the most popular shows you may have heard of are: Crimetown, Reply All, and Homecoming. Lieber talks about how the experience is different from listening to a story and reading or watching one unfold. You become more attached to the voice, he says, and feel a part of the creation. Lieber talks about finding the right story and how Gimlet builds connections with its listeners. Plus, starting Gimlet was a risk. Lieber talks about why he had such passion for storytelling, and why he was willing to take a chance in the podcast market.

Share:
More In Business
Semiconductor Stocks to Watch (Beyond Nvidia)
Jamie Meyers, Senior Securities Analyst from Laffer Tengler Investments, discusses why he believes the rally will widen to small cap stocks and how the latest economic data is impacting his strategy.
How to Use AI to Buy Your Next Ride
If you are in the market for a new car, AI can help do the legwork for you. We gave ChatGPT a test drive to help shop for a new set of wheels.
Pop-Tart Inventor William Post Dead at 96
The self-proclaimed "only Post who worked at Kellogg" was a military veteran who fought in World War II before inventing everyone’s favorite fruit-filled breakfast ravioli.
Load More