*By Hope King and Jacqueline Corba*
TripAdvisor is undergoing a redesign that will make use of the newsfeed concept made ubiquitous by Facebook. The company, which was founded four years before Facebook, on Monday unveiled its "Travel Feed," which aims to show people travel content when they want and need it, rather than offering content that is shared "in the moment."
"I use Facebook, I love it; it's a great way I can share what I'm doing," CEO Steve Kaufer told Cheddar. "But it's real-time. It's talking about what I'm doing right now."
Instead, TripAdvisor's new Travel Feed enables users to create and share holistic trip details like itineraries that friends or followers can access when *they* prepare for trips.
"You can't really do that with other sites," said Kaufer.
The CEO spoke to Cheddar after an event in New York City, where he demonstrated the redesign to TripAdvisor's app and website set to launch later this year.
Key to the relaunch is increased personalization ー what Kaufer refers to as "social assistance."
"We're taking advice that you receive all the time from friends and family, from travel brands, and we're bringing it online," he said of the act of following certain friends, or accounts through the new Twitter-like feed.
"All that content that’s being posted on these other platforms ー amazing content ー that a traveler going to Whistler, going to Rome, isn't seeing because they can't go back in time and find all of those ancient posts, and they're not going to try," he said.
"They're already coming to TripAdvisor."
For full interview [click here](https://cheddar.com/videos/tripadvisor-unveils-site-redesign).
Oracle soars as it cashes in on the AI boom, Plus: Starbucks shares continue to fall under its new CEO, and does anybody actually want a new iPhone Air?
Swedish buy now, pay later company Klarna is making its highly anticipated public debut on the New York Stock Exchange Wednesday, the latest in a run of high-profile initial public offerings this year. The offering priced at $40 Tuesday, above the forecasted range of $35 to $37 a share, valuing the company at more than $15 billion. The valuation easily makes Klarna one of the biggest IPOs so far in 2025, which has been one of the busier years for companies going public. Other popular IPOs so far this year include the design software company Figma and Circle Internet Group, which issues the USDC stablecoin..
Oracle co-founder Larry Ellison wrested the title of the world’s richest man from longtime holder Elon Musk early Wednesday as stock in his software giant rocketed more than a third in a stunning few minutes of trading. That is according to wealth tracker Bloomberg. A college dropout, the 81-year-old Ellison is now worth $393 billion, Bloomberg says, several billion more than Musk, who had been the world’s richest for four years. The switch in the ranking came after a blockbuster earnings report from Oracle. Forbes still has Musk as the richest, however, valuing his private businesses much higher.
