Toy Company KiwiCo Sees Children as 'Young Innovators'
*By: Madison Alworth*
Many toy makers may feel imperiled by the closing of Toys 'R' Us, but KiwiCo seems to be doing just fine.
The company, which sells kits that encourage kids to build and create their own toys, says sales have grown at an annual rate of about 60 percent a year since its founding in 2011.
"This year we are approaching $100 million in sales," said Sandra Oh Lin, the company's founder and CEO, in an interview with Cheddar.
KiwiCo took in a round of financing to the tune of $10 million early on. It started producing STEM-based toys, but evolved to sell crates of materials to build toys for everything from engineering to art to more.
"In a few weeks we are actually launching a new line called Atlas Crate, which is all about geography and encouraging kids to see themselves as global citizens," Oh Lin said.
"We are really about encouraging kids to see themselves as young innovators. We want them to embrace the thought that they are makers, that they have innate creativity. What we are trying to do is instill that creative confidence as well as the tools."
The crates are available as stand-alone products and through a subscription service. A [monthly subscription](https://www.kiwico.com/) starts at $19.95 but goes down in price if customers sign on for longer periods.
For the full segment, [click here.](https://cheddar.com/videos/kiwico-subscription-services-for-stem-toys)
In 2022, the FAA has received 323 reports of unruly passengers so far. Soon, flying could soon be limited to cooperative passengers only. Delta Airlines has asked the Department of Justice to put unruly travelers on a 'no-fly' list. Bryan Del Monte, president of the Aviation Agency, joins Cheddar News to discuss.
New York City’s tourism industry has seen a bumpy recovery from the pandemic, as the omicron surge delivers yet another blow to one of the world’s top tourist destinations. The arts and entertainment sector has been one of the hardest hit, with Broadway shows canceling performances once again after an industry-wide shutdown. Chris Heywood, executive vice president of global communications at NYC & Company, joined Cheddar's Fast Forward to talk about why he's confident the theater district - and the rest of the city - will eventually return to its pre-pandemic glory.
Greg Martin, Founder and Managing Director at Rainmaker Securities, discusses the benefits of Big Tech bidding for Peloton and highlights the ongoing headwinds impacting the exercise equipment maker.
SES Holdings, a leader in production of high-performance hybrid lithium-metal rechargeable batteries for electric vehicles, has arrived on Wall Street. The company went public via SPAC deal and now trades on the New York Stock Exchange under the ticker 'SES.' Qichao Hu, founder & CEO, joined Cheddar Movers to discuss the debut as well as what lies ahead for the company.
Amazon warehouse workers in Alabama are set to begin voting to unionize for a second time after workers at the facility in the town of Bessemer overwhelmingly voted against forming a union during an election early last year; but in November, the National Labor Relations Board overturned the vote, upholding a union challenge of the results which argued that Amazon undermined the conditions for a fair election. Another round of ballots will now be mailed out to works at the warehouse for a so-called re-run election. Director of Labor and Employment Studies at San Francisco State University John Logan and National Field Director for Our Revolution Mike Oles joined Cheddar News' Closing Bell to discuss.
Stocks closed near session highs Tuesday as investors eyed more strong corporate earnings reports, and prepped for Thursday CPI data which will give an idea of how hot inflation may still be running. Hugh Johnson, Chairman and Chief Economist of Hugh Johnson Economics, joined Closing Bell to discuss today's close, earnings season so far, predictions about the Federal Reserve's plan to raise interest rates, and more.
Johannes Evenblij, President of PepsiCo Beverages North America for the West Division, joins Cheddar News to discuss giving back at the Super Bowl this year
Youth sports coaching service MOJO has partnered with Major League Baseball, named the "trusted grassroots coaching app" of the MLB. The app provides content for parents and coaches to help young players grow their skills. Ben Sherwood, founder & CEO of MOJO joined Cheddar News to talk about how his app works to improve coaching to keep players interested. "The number one reason that kids drop out of sports and all of the surveys is that sports aren't fun, and one of the big reasons that sports aren't fun is that the coach doesn't know what she or he is doing," he said. "We think there's a great coach in everyone, and we just have to have the right resources and tools and inspiration."
