Toy Company KiwiCo Sees Children as 'Young Innovators'
*By: Madison Alworth*
Many toy makers may feel imperiled by the closing of Toys 'R' Us, but KiwiCo seems to be doing just fine.
The company, which sells kits that encourage kids to build and create their own toys, says sales have grown at an annual rate of about 60 percent a year since its founding in 2011.
"This year we are approaching $100 million in sales," said Sandra Oh Lin, the company's founder and CEO, in an interview with Cheddar.
KiwiCo took in a round of financing to the tune of $10 million early on. It started producing STEM-based toys, but evolved to sell crates of materials to build toys for everything from engineering to art to more.
"In a few weeks we are actually launching a new line called Atlas Crate, which is all about geography and encouraging kids to see themselves as global citizens," Oh Lin said.
"We are really about encouraging kids to see themselves as young innovators. We want them to embrace the thought that they are makers, that they have innate creativity. What we are trying to do is instill that creative confidence as well as the tools."
The crates are available as stand-alone products and through a subscription service. A [monthly subscription](https://www.kiwico.com/) starts at $19.95 but goes down in price if customers sign on for longer periods.
For the full segment, [click here.](https://cheddar.com/videos/kiwico-subscription-services-for-stem-toys)
Al Root, Senior Writer at Barron's, discusses possible scenarios if a Twitter buyout deal goes through and what a takeover means for the future of the social media platform.
Gas prices took up a big share of consumer spending in March. Retail sales climbed 0.5% from the previous month as Americans are forced to spend more money on food, gasoline, and other necessities. Kayla Bruun, Economic Analyst at Morning Consult, breaks down her outlook on consumer spending as prices continue to rise.
Kristina Hooper, Chief Global Market Strategist at Invesco, discusses the biggest takeaways from Bank of America's earnings and highlights what investors should watch as BigTech reports this week.
Catching you up on what you need to know on April 18, 2022, with Russian missile attacks on the Ukrainian city of Lviv killing seven, mass shootings in South Carolina and Pittsburgh, Lucky Charms cereal under official investigation by the FDA, and more.
Joel Birch, Co-Founder and CEO of Stacked, joins Cheddar News' Closing Bell, where he explains how his platform makes it easy for users to manage their crypto assets and elaborates on why he believes the price of Bitcoin will bounce back in a big way.
Lisa Whalen, Automotive and Mobility Analyst at Morning Consult, joined Cheddar News' Closing Bell to break down the famed auto show's emphasis on electric vehicles this year, reflecting a shift toward electrification in the automotive industry.
Wes Schroll, CEO and Founder of Fetch Rewards, joins Cheddar News' Closing Bell, where he explains how his company is helping save shoppers money and discusses how he plans to grow the company with $240 million in new funding.
