*By: Madison Alworth* Many toy makers may feel imperiled by the closing of Toys 'R' Us, but KiwiCo seems to be doing just fine. The company, which sells kits that encourage kids to build and create their own toys, says sales have grown at an annual rate of about 60 percent a year since its founding in 2011. "This year we are approaching $100 million in sales," said Sandra Oh Lin, the company's founder and CEO, in an interview with Cheddar. KiwiCo took in a round of financing to the tune of $10 million early on. It started producing STEM-based toys, but evolved to sell crates of materials to build toys for everything from engineering to art to more. "In a few weeks we are actually launching a new line called Atlas Crate, which is all about geography and encouraging kids to see themselves as global citizens," Oh Lin said. "We are really about encouraging kids to see themselves as young innovators. We want them to embrace the thought that they are makers, that they have innate creativity. What we are trying to do is instill that creative confidence as well as the tools." The crates are available as stand-alone products and through a subscription service. A [monthly subscription](https://www.kiwico.com/) starts at $19.95 but goes down in price if customers sign on for longer periods. For the full segment, [click here.](https://cheddar.com/videos/kiwico-subscription-services-for-stem-toys)

Share:
More In Business
FAA Launches Plan to Reduce Congestion at NYC Area Airports
The Federal Aviation Administration (FAA) is launching a new plan to avoid flight delays in New York City and Washington, D.C. this summer. The plan will lower requirements for airlines to obtain take off and landing rights to help avoid congestion.
Lindsay Lohan, Jake Paul Among Slew of Celebrities to Settle With SEC in Crypto Case
Actress Lindsay Lohan appears at the Christian Siriano Fall/Winter 2023 fashion show in New York, Feb. 9, 2023. The Securities and Exchange Commission said Wednesday, March 22, that Lohan, rapper Akon and several other celebrities have agreed to pay tens of thousands of dollars to settle claims that they promoted crypto investments to their millions of social media followers without disclosing they were being paid to do so.
The Day Ahead: TikTok CEO on Capitol Hill, More Earnings
Cheddar News breaks down what to look for on The Day Ahead, as TikTok CEO is scheduled to testify before Congress on Thursday while earnings from General Mills and Darden Restaurants are on tap. Residential sales data for February is also scheduled to be released.
Jack Daniels Trademark Lawsuit Against Dog Toy Company Heads to Supreme Court
Jack Daniels was at the U.S. Supreme Court today. The whiskey-makers argued that a dog toy company violated federal trademark law with a product that parodies the distiller's iconic bottle. The toy is the Bad Spaniels Silly Squeaker toy by VIP products. The first amendment case pits the rights of a famous trademark holder against parody products. Jack Daniel says the toy damages its reputation, especially the references to dog poop.
Load More