Toy Company KiwiCo Sees Children as 'Young Innovators'
*By: Madison Alworth*
Many toy makers may feel imperiled by the closing of Toys 'R' Us, but KiwiCo seems to be doing just fine.
The company, which sells kits that encourage kids to build and create their own toys, says sales have grown at an annual rate of about 60 percent a year since its founding in 2011.
"This year we are approaching $100 million in sales," said Sandra Oh Lin, the company's founder and CEO, in an interview with Cheddar.
KiwiCo took in a round of financing to the tune of $10 million early on. It started producing STEM-based toys, but evolved to sell crates of materials to build toys for everything from engineering to art to more.
"In a few weeks we are actually launching a new line called Atlas Crate, which is all about geography and encouraging kids to see themselves as global citizens," Oh Lin said.
"We are really about encouraging kids to see themselves as young innovators. We want them to embrace the thought that they are makers, that they have innate creativity. What we are trying to do is instill that creative confidence as well as the tools."
The crates are available as stand-alone products and through a subscription service. A [monthly subscription](https://www.kiwico.com/) starts at $19.95 but goes down in price if customers sign on for longer periods.
For the full segment, [click here.](https://cheddar.com/videos/kiwico-subscription-services-for-stem-toys)
Seth Schachner breaks down Zootopia 2’s record-smashing debut, holiday box office trends, early 2026 Oscar contenders, and what’s next for Netflix and WBD.
Truist's Mike Skordeles unpacks earnings trends, market correction, labor force dynamics, and what a possible December rate cut could mean for all of us.
Holiday shopping heats up as big-box earnings reveal how Walmart, Target & Home Depot are navigating consumer pressure, strategy shifts and trends shaping 2025.
The Campbell’s Co. said Tuesday it has placed one of its executives on leave while it investigates claims that he made racist comments and mocked the company’s products and customers in an audio recording.
Elon Musk’s X unveiled a feature that lets users see where an account is based. Online sleuths and experts quickly found that many popular accounts, often posting in support of the U.S. MAGA movement with thousands or hundreds of thousands of followers, are based outside the U.S. This raises concerns about foreign influence in U.S. politics.
