Tough Mudder Enters Fitness Studio Space

Cheddar's Brad Smith sits down with Tough Mudder HQ senior vice president Cathrin Bowtell to discuss the brand's expansion. The company is opening Tough Mudder Bootcamp studios in Massachusetts, Nevada, and Texas. Bowtell says the brand is focused on Tier 2 and Tier 3 markets. She explains this isn't a play for big cities like New York or Los Angeles since 69% of people who run Tough Mudder races live outside the top 10 U.S. urban areas. Bowtell says Tough Mudder has tons of loyal customers which makes franchising easy. She wants Tough Mudder Bootcamp locations to be more accessible and relatable than some of the boutique studios that are popular right now.

More In Business

Will New York’s BNPL Crackdown Reshape Short Term Consumer Credit?

New York is rolling out mandatory licensing for buy now pay later providers, a move that could reshape fintech regulation and set a national standard.

Go Inside On Running’s Rapid Rise From Swiss Start Up To Global Performance Brand

On Running’s co-founder David Allemann discusses the brand’s rapid growth, innovation in performance tech, and how it is competing with global giants.

Nvidia Momentum Drives Tech Rally As Investors Bet Big On AI

Tech stocks are rallying on strong earnings and massive AI investment. Investors are watching Nvidia & hyperscaler spending for clues on how long it will last.

First to Fly Wins? Why the eVTOL Race Just Turned Contentious

FAA certification nears, but Archer’s patent fight with Vertical signals rising pressure in the electric air taxi sector.

How Iran Tensions Could Hit U.S. Gas Prices

Oil nears $79 as Iran tensions disrupt Hormuz and LNG halts. Timothy Cama, Politics & Influence Reporter at POLITICO’s E&E News, explains.

Big Business This Week: Will tariff policy ever stabilize enough so that big business can plan?

“Whatever you had planned, whatever you thought you knew is changed,” said one analyst this week following the overhaul of tariff policy.

Netflix Walks Away! Paramount in Lead to Scoop up Warner Bros. Discovery

Netflix Walks Away! Paramount in Lead to Scoop up Warner Bros. Discovery

Heart-Pounding Finish: Why This Beast Games Finale Changes Everything

Sean Klitzner, showrunner and co-creator of Beast Games, previews the Feb. 25 finale packed with bigger stunts, wild twists, and the highest stakes yet.

Inside the Explosive Case Accusing Social Media of Harming Kids

Maria Curi, tech policy reporter at Axios, breaks down Meta’s landmark trial as Zuckerberg testifies in a case that could reshape tech accountability.

McGraw Hill Posts Strong Q3 Growth Amid Digital and AI Push

Bob Sallmann, CFO of McGraw Hill, breaks down the quarter’s standout performance, digital expansion, and how AI tools are driving education innovation.

Load More