Cheddar's Brad Smith sits down with Tough Mudder HQ senior vice president Cathrin Bowtell to discuss the brand's expansion. The company is opening Tough Mudder Bootcamp studios in Massachusetts, Nevada, and Texas.
Bowtell says the brand is focused on Tier 2 and Tier 3 markets. She explains this isn't a play for big cities like New York or Los Angeles since 69% of people who run Tough Mudder races live outside the top 10 U.S. urban areas.
Bowtell says Tough Mudder has tons of loyal customers which makes franchising easy. She wants Tough Mudder Bootcamp locations to be more accessible and relatable than some of the boutique studios that are popular right now.
Global Gaming League's founder Clinton Sparks and chairman Jeff Hoffman on their mission to bridge competitive eSports with mainstream celebrity culture.
AEVEX CEO Roger Wells joins to discuss the company's IPO and what it means for the future of autonomous defense systems in an era of rapid military innovation.
What does AI actually mean for the US economy? Andrew Husby of BNP Paribas breaks down the macro signals, risks, and opportunities hiding in plain sight.
Dominick Passanante of Panasonic Connect breaks down the innovations behind TOUGHBOOK and why rugged tech is more relevant than ever in today's mobile workforce
Voya Financial CEO Heather Lavallee marks 10 years of Voya Cares, spotlighting research and expanding financial access for Americans with disabilities.
When Treasury Secretary Scott Bessent (above) and Fed chair Jay Powell jointly summon America’s top bankers to a meeting in Washington, you know it’s big.
Kim Crawford Goodman, CEO of Smarsh, breaks down how financial firms are scaling AI while managing compliance, risk, and regulation in a changing landscape.
