Tough Mudder Enters Fitness Studio Space

Cheddar's Brad Smith sits down with Tough Mudder HQ senior vice president Cathrin Bowtell to discuss the brand's expansion. The company is opening Tough Mudder Bootcamp studios in Massachusetts, Nevada, and Texas. Bowtell says the brand is focused on Tier 2 and Tier 3 markets. She explains this isn't a play for big cities like New York or Los Angeles since 69% of people who run Tough Mudder races live outside the top 10 U.S. urban areas. Bowtell says Tough Mudder has tons of loyal customers which makes franchising easy. She wants Tough Mudder Bootcamp locations to be more accessible and relatable than some of the boutique studios that are popular right now.

More In Business

Americans Rally Against Trump In ‘No Kings’ Protests

Millions of protesters flooded cities nationwide on Saturday for “No Kings” demonstrations denouncing what they call President Donald Trump’s authoritarian turn

Passports of Privilege: Inside the World of Citizenship by Investment

Chris Willis, Managing Partner at Latitude Group, on how high-net-worth families are unlocking global access through strategic citizenship planning.

Credit Scores Made Simple: Kikoff’s Cynthia Chen on a Smarter Path

Cynthia Chen, CEO of Kikoff, shares how their membership app helps users build credit with zero fees, no interest, and smart tools that make every point count.

Big Business This Week: All about the shutdown economy

We spoke to an economist about the impact of the shutdown on the U.S. economy

CNN Streams Its Way Back: $7 for Full Access

CNN is launching a new “All Access” streaming subscription in the U.S. on October 28th, priced at $6.99 a month, or just $69.99 if you sign up for a full year.

Tariffs Turn Ikea’s “Low Price” Promise Upside Down

IKEA is being forced to raise prices on some furniture in the U.S. as Trump‑era tariffs raise import costs.

Driverless Delivery Hits the Streets of Phoenix

Waymo and DoorDash are teaming up to pilot autonomous delivery in Phoenix, using Waymo’s self‑driving Jaguars to drop off DoorDash orders.

Trump and Putin to Meet in Hungary to Discuss Ukraine War

President Trump announced that he and Russian President Vladimir Putin agreed to meet in Budapest to discuss ending the war in Ukraine.

Why there’s more to the movie business than making a profit

There is so much more to the movie industry than focusing on box office returns for an individual film. So why do we do it?

Spooked Spenders? Why Halloween Shoppers May or May Not Be Holding Back

Katie Thomas of Kearney Consumer Institute explains why inflation, timing, and habits aren't getting in the way of consumerism this Halloween.

Load More