To Make Amends, Uber Looks Ahead, and Facebook Looks Back
*By Madison Alworth*
Uber's new [national TV ad](https://www.youtube.com/watch?v=WMZyw5lPKgE) doesn't tout new services or offer limited-time discounts. This minute-long video makes a solemn promise, from Uber's new CEO himself, Dara Khosrowshahi, "to always do the right thing."
It's part of Uber's effort since Khosrowshahi took over last August to present the company as a better, more caring corporate citizen of the world. After years of bad news about Uber's cutthroat strategy to grow at any cost, this ad represents a carefully crafted pivot.
"I do think its effective," said Jon Swartz, a senior reporter at Barron's. "I actually think of it as kind of a State of the Union address from Dara."
Khosrowshahi inherited from the founder and former CEO Travis Kalanick a company dealing with investor lawsuits, a federal investigation into stolen trade secrets, and software used to hide its vehicles from law enforcement. Not to mention an incriminating video of Kalanick [berating an Uber driver](https://www.bloomberg.com/news/articles/2017-02-28/in-video-uber-ceo-argues-with-driver-over-falling-fares). The advertisement serves as a reset of public expectations.
"I think what Dara is doing is really, really good," said Swartz. "In fact, what he's doing is he's starting his administration, so to speak, on a positive angle."
Uber is not the only company looking to publicly make amends for past transgressions. Facebook has also released an advertisement, ["Here Together,"](https://www.youtube.com/watch?v=Q4zd7X98eOs) which promises a return to what users may have first liked about Facebook.
Swartz said the Facebook ad is different from Uber's because the social media company is in a different stage of the so-called public apology tour.
"The difference between the two is that Uber is trying to take a first wave of the new administration and set a precedent," Swartz said in an interview Thursday on Cheddar. "While Facebook is kind of retrenching and trying to correct what has been a problem and what will continue to probably be a problem when we hear about other data breaches or problems that occur there."
It remains to be see how the public ー and investors ー will respond to the companies' new promises.
"I think there's this general sense that tech is not well liked throughout the rest of the country," Swartz said, adding that these ads cold have a broad impact with consumers who have impressions of the companies shaped by what they hear as much as what they experience.
"You're resetting the company and its expectations, because again, in Silicon Valley, the companies are reflected by their CEOs," Swartz said. "That's the personality of the company, whether good, or bad, or indifferent."
For the full interview, [click here](https://cheddar.com/videos/silicon-valley-is-sorry).
Far too often, Americans are forced to navigate a tangled web of outdated government websites, offices way out of their reach, and hours of time 'on hold' to access the simple government services they depend on. A recent executive order, signed by President Biden, is intended to improve, streamline and modernize the 'customer' experience when accessing government services. Mina Hsiang, the administrator of the United States Digital Service, joins Cheddar News to discuss how the tech workforce is impacted by this executive order.
Cheddar has been following all things innovative, fascinating, and downright cool from CES 2022. Watch the full episode, hosted by Cheddar's Ken Buffa and Michelle Castillo.
Private equity firms in 2021 spent $401.71 billion in U.S. tech investments — doubling 2020's level of $196.34 billion. As tech becomes increasingly interwoven into our lives amid the pandemic, investors grow bullish on the sector, especially software-as-a-service companies. How will 2022 stack up to 2021, and is there potential for parts of the tech sector to sink this year? John Jannarone, Editor in Chief at IPO-Edge, joins Cheddar News' Closing Bell to discuss 2021's record year of deals, how potential interest rate hikes will impact tech investments in 2022, the fastest-growing IPOs, and more.
Bed Bath & Beyond delivered disappointing fiscal third-quarter results for 2022. Shares initially dove more than 9% in premarket trading on the news but finished the day up nearly 8%. Bed Bath & Beyond has been a meme-stock target for online investors in the past -- so was meme-stock mania a factor in the recent stock movement for the company? Jaime Rogozinski, the founder of the subreddit WallStreetBets, joins Cheddar News' Closing Bell for more, as his forum helped spark the meme stock phenomena. He also discussed some decentralized finance services and trends for the retail investor to watch for in 2022.
Digital medical care provider Pear Therapeutics rang the closing bell on the Nasdaq Friday and President and CEO Dr. Corey McCann, joined Cheddar to talk about how the company plans to grow the business of software-based therapeutics and how the first FDA authorized prescription digital therapeutics company will go about treating illnesses like insomnia and addiction. "These really are pieces of software. In many cases, they're apps and in the cases of our addiction products, these are based on something called cognitive behavioral therapy or CBT," he said. "These products change the patient's brain circuitry to help them be abstinent, to help them stay in treatment, and that's exactly what we see in randomized clinical trials and that's what we see in the real world." He also addressed the ongoing mental health crises brought on by the pandemic. **copy updated to remove IPO information as Pear Therapeutics went public in December**
Gamestop shares were up on The Wall Street Journal report that the video game retail company plans to enter the NFT and crypto space. Adam Hollander, the founder of Hungry Wolves NFT, joined Cheddar to break down how it could be a lifeline for the struggling meme stock darling. "They're not resigning themselves to becoming the next Blockbuster story, and so while people may not be buying as many video games in a retail environment anymore, NFTs, in particular, people are starting to expect more gaming utility on the backend — at least for a variety of projects — and I personally think its a very smart move for them to do this," Hollander told Cheddar.
On Saturday, New York will join neighboring New Jersey and Connecticut in authorizing mobile sports betting. Matt Kalish, president and co-founder of Draftkings North America, joined Cheddar to talk about the landmark change that is estimated to rake in $500 million in annual tax revenue on a potential billion-dollar market. Kalish also addressed the possibility that legalized sports betting in the Empire State could cannibalize his company's revenues in the bordering states. "It's pretty inconvenient, you know, to go across the border to make a bet. And people were doing it, but I think it really stifled a lot of the opportunity," he said. "So while there's some of that going on, I think really a tremendous amount, like a giant percent, of New York will be very incremental."
Ben Armstrong, founder of Bitboy Crypto, joins Cheddar News to discuss Bitcoin's downward trend and what's next for crypto after protests in Kazakhstan cause crypto miners to shut down.
Jake Carbone, senior data analyst at InfluenceMap joins Cheddar News to talk about a new report by The Guardian and InfluenceMap that reveals how companies are creating fossil fuel ads designed to look like Google search results.
Satoshi Island is looking to become the world's first blockchain-driven economy. James Law, the chief architect of the planned private community, joined Cheddar to discuss the vision for the potential crypto capital of the world and how it will be brought to life. For people looking to live on the island, Law said they will be able to purchase land and homes and even design their own dwellings both in real life and via the metaverse. "Satoshi Island has already been digitally scanned. We have an absolute digital twin already in our metaverse," he said. Citizenship applications are expected to be launched via NFTs, he told Cheddar.
