Tinder users this month will have a new, far more interactive way of finding potential love interests than simply swiping left or right.
The app rolled out an apocalyptic-themed adventure game, called Swipe Night, which allows users to dictate what happens next in the story. The user's decisions will then match them with other like-minded players.
"It's entertaining but the core of it is that it is a way to tell something about yourself … And that becomes an icebreaker," said Elie Seidman, Tinder's CEO. The game is live on the app every Sunday evening in October. "You're in it. It's immersive. It's not a story, it's your story."
Founded in 2012 in Los Angeles, Tinder is one of the earliest location-based, smartphone dating apps and popularized the swiping feature, which is now widely used by other platforms such as Bumble. The app has now logged over 30 billion matches worldwide and reports two billion app views per day.
Swipe Night is Tinder's first responsive, streaming video feature and was built to specifically target Generation Z users, which make up over 50 percent of all users.
"We know Gen Z speaks in content, so we intentionally built an experience that is native to how they interact," Ravi Mehta, Tinder's chief product officer, said in a statement. "Our hope is that it will encourage new, organic conversations based on a shared content experience."
Over 25 million people in the U.S. currently use smartphone dating apps, according to eMarketer. The number of users is expected to grow by 5.3 percent this year, which is a slowdown compared to years prior. Yet the sector did gain a major new addition last month with the highly anticipated launch of Facebook Dating.
Tinder, however, continues to dominate the sector. In August, the app's parent company, Match Group ($MTCH), reported that the platform had 5.2 million subscribers in the second quarter of 2019, which marked a 1.5 million year-over-year increase.
Match Group, which took in nearly $500 million last quarter, also owns several other top dating platforms such as OkCupid, Plenty of Fish, and Hinge.
Jay Hatfield, Chief Investment Officer at Infrastructure Capital Management, joined Closing Bell to break down the big factors leading to this latest market meltdown, as inflation and an upcoming Fed policy decision affect investor sentiment.
Tech apprenticeship platform Multiverse became a unicorn with a $1.7 billion valuation, after raising $220 million in a Series D round. As companies across the country face challenges in hiring and retaining tech talent, Multiverse says it's trying to offer a solution with a new way to train and hire workers that can serve as an alternative to college and corporate training. Sophie Ruddock, VP and GM North America of Multiverse, joins Cheddar News' Closing Bell to discuss.
Bitcoin's price has fallen below $24,000, its lowest level since December 2020. Matt Hougan, CIO at Bitwise Asset Management, joined Cheddar News to discuss the future of crypto amid the latest high-profile point of concern, the halting of withdrawals at Celsius Network. "Last month we saw Luna collapse. This month we're seeing Celsius possibly collapsing," he said. "So this stress test is finding weaknesses in the crypto ecosystem and it will continue until we get to a strong foundation from which crypto can recover."
An analyst at JP Morgan is predicting massive future growth for Apple in its music and gaming divisions — to the tune of more than $8 billion in revenue by 2025. Cheddar News anchors Kristen Scholer and Hena Doba discuss the glowing forecast for the tech giant.
Catching you up on today’s top headlines with Bitcoin falling below $24,000, U.S. gas prices reaching above $5 on average, Tesla shareholders voting on a 3-for-1 stock split, and more.
On this episode of On The Job presented by ADP: Gemma Burgess, CEO of Ferguson Partners, explains what people are looking for in an employer, and how to convey positive work culture to potential employees; Amy Leschke-Kahle, Vice President of Performance Acceleration at The Marcus Buckingham Company, an ADP company, breaks down how encouraging employee engagement and empowering employee voices can benefit every workplace and busts a myth about employee engagement while working from home; Jim Huether, CEO of Hyperice, discusses Hyperice's new employee mental health initiative, known as the Workplace Alliance, with 100-plus companies to combat the ongoing mental health crisis and how they're taking a hands-on, data-driven approach to the mental health crisis.
Amy Leschke-Kahle, Vice President of Performance Acceleration at The Marcus Buckingham Company, an ADP company, joins Cheddar to discuss how encouraging employee engagement and empowering employee voices can benefit every workplace and busts a myth about employee engagement while working from home.
Jim Huether, CEO of Hyperice, joins Cheddar to discuss Hyperice's new employee mental health initiative, known as the Workplace Alliance, with 100-plus companies to combat the ongoing mental health crisis and how they're taking a hands-on, data-driven approach to the mental health crisis.
Consumer prices saw an 8.6 percent jump in May, with fuel prices showing the biggest surge, climbing 17 percent last month. As inflation continues to climb to levels not seen in 40 years, President Biden took to calling out ExxonMobil and other major oil companies, accusing them of holding back production while continuing to collect huge profits at the cost of the consumer. Mark Avallone, the president of Potomac Wealth Advisors, joined Cheddar's Opening Bell to discuss. “They have reduced long-term expenditures. But why? Because the world is going to alternative energy and as consumers, if we thought that that welcome change to alternatives was going to happen without pain, we might have been mistaken," he said. "The less investment they make in oil because they're getting ready for a new world of electric vehicles, the less we're going to be prepared for oil shocks such as the one we got when Russia invaded Ukraine."
