*By Madison Alworth*
People around the world will spend more time online than watching television next year as global internet usage climbs in countries where smartphones have become more readily available than TV, according to new data from Zenith [cited by Recode](https://www.recode.net/2018/6/8/17441288/internet-time-spent-tv-zenith-data-media).
Advertisers' dollars are set to follow: Globally, they're expected to spend $60 billion more on Internet ads in 2019 than TV advertising.
However in the United States, the largest media consumption market in the world, television is still king.
"Americans still spend far more time watching television than on the internet," said Sara Fischer, a media reporter for Axios. Though many Americans seem to spend more time on their phones, Fischer said, is not necessarily engaged time.
"If you were to take a look at it from a minute-by-minute basis, more often than not, people spend more media consumption time on television than they do with some of their mobile properties," Fischer said in an interview with Cheddar. "Even though they might check them up to 100 times a day, it's not like they're sitting there, spending a ton of time."
For full interview, [click here](https://cheddar.com/videos/internet-consumption-outpacing-television).
Technology-driven sustainable waste management platform, RoadRunner Recycling, recently raised a $70 million Series D round from BeyondNetZero, the climate investing venture of General Atlantic. RoadRunner says it creates and manages end-to-end waste and recycling solutions for businesses of all sizes and that its proprietary technology can boost cost savings and improve recycling rates for companies, which in turn drives sustainability for the waste industry and our world. RoadRunner Recycling founder and CEO Graham Rihn joined Cheddar News' Closing Bell to discuss.
Tech giant Microsoft is rolling out a platform designed specifically to help retailers manage their logistics on the cloud, amid some very trying times. Shelley Bransten, Microsoft CVP for global retail and consumer goods, joined Cheddar to explain how the cloud-based solution is meant to support retailers, workers, and the supply chain. "It's never been more important with all the challenges that we're seeing with the global supply chain that demand and supply come together," Bransten said. "And we use AI technology to help better predict that old adage of getting the right product to the right place to the customer at the right time."
Apple TV+ is in serious talks for the rights to stream MLB games next season, the first foray into sports content for the platform, according to the New York Post. Lee Berke, president and CEO of LHB Sports, sat down with Cheddar to discuss how such a deal might impact the tech giant and the sports content industry. "Quite often with new media platforms one of the quickest ways to create and implement a programming strategy — and actually one of the most expensive ways — is to offer up sports content," Berke noted. "So, with this package available, it puts Apple literally in the game and gives them an opportunity to demonstrate their skills in offering up a major league sport."
A.I.-enabled fintech company Qraft Technologies recently closed a $146 million investment from SoftBank Group Corp.
The companies say they are entering a partnership to accelerate artificial intelligence in the asset management industry. Qraft has already developed A.I. solutions that have been used by major financial institutions and says its new approach to asset management maximizes investment efficiency. Qraft Technologies U.S. CEO Robert Nestor joined Cheddar News' Closing Bell to discuss.
