*By Madison Alworth*
People around the world will spend more time online than watching television next year as global internet usage climbs in countries where smartphones have become more readily available than TV, according to new data from Zenith [cited by Recode](https://www.recode.net/2018/6/8/17441288/internet-time-spent-tv-zenith-data-media).
Advertisers' dollars are set to follow: Globally, they're expected to spend $60 billion more on Internet ads in 2019 than TV advertising.
However in the United States, the largest media consumption market in the world, television is still king.
"Americans still spend far more time watching television than on the internet," said Sara Fischer, a media reporter for Axios. Though many Americans seem to spend more time on their phones, Fischer said, is not necessarily engaged time.
"If you were to take a look at it from a minute-by-minute basis, more often than not, people spend more media consumption time on television than they do with some of their mobile properties," Fischer said in an interview with Cheddar. "Even though they might check them up to 100 times a day, it's not like they're sitting there, spending a ton of time."
For full interview, [click here](https://cheddar.com/videos/internet-consumption-outpacing-television).
Amazon founder Jeffrey Bezos took to the stage at the U.N.'s COP26 Climate Summit to unveil a new plan to combat climate change, but some say it might do more harm than good. Justine Calma, Science Reporter at The Verge, joined Cheddar to discuss.
The electric vehicle space is about to see a whole new shift in its market particularly in Taxi Industry. Ride-Hailing apps like Uber and Lyft though could be left behind from this era since they cannot force their drivers to drive specific cars. Executive Analyst from ISeeCars.Com, joined Cheddar to discuss more.
a.k.a Brands, an accelerator for next-gen, direct-to-consumer fashion brands like Princess Polly, released its first earnings report as a publicly-traded company with strong results. CEO Jill Ramsey joined Cheddar's "Opening Bell" to discuss the company's recent quarter and how the company has grown since its IPO in September.
Rivian is set to makes its market debut as the biggest IPO since Facebook in 2021. The EV maker priced its stock above the expected range at $78 apiece, allowing it to raise a whopping $11.9 billion. Matt Toole, director of deals intelligence at Refinitiv, joined Cheddar to discuss Rivian's highly anticipated IPO and how it's sending the already booming IPO market even higher.
A judge shot down a request by Apple to hold off on changes to payment options in the app store that would allow companies like Epic Games to use external payment systems. Apple had sought a stay that could delay making changes for years but the judge ordered them to implement fixes by December. The tech giant plans to appeal.
Twitter has officially launched its paid subscription service, Twitter Blue, which provides subscribers with a number of new features, including the option to edit tweets, post 10-minute videos, and view ad-free news articles.
Wood modification technology company Kebony recently raised $34 million in its latest funding round. The company's patented technology transformed sustainable softwood using leftover materials and makes it into a product that behaves like premium hardwood. The process has the potential to transform the global construction industry, as it is cost-effective and eco-friendly. Kebony CEO Norman Willemsen joined Cheddar News' Closing Bell to discuss.
