*By Madison Alworth*
People around the world will spend more time online than watching television next year as global internet usage climbs in countries where smartphones have become more readily available than TV, according to new data from Zenith [cited by Recode](https://www.recode.net/2018/6/8/17441288/internet-time-spent-tv-zenith-data-media).
Advertisers' dollars are set to follow: Globally, they're expected to spend $60 billion more on Internet ads in 2019 than TV advertising.
However in the United States, the largest media consumption market in the world, television is still king.
"Americans still spend far more time watching television than on the internet," said Sara Fischer, a media reporter for Axios. Though many Americans seem to spend more time on their phones, Fischer said, is not necessarily engaged time.
"If you were to take a look at it from a minute-by-minute basis, more often than not, people spend more media consumption time on television than they do with some of their mobile properties," Fischer said in an interview with Cheddar. "Even though they might check them up to 100 times a day, it's not like they're sitting there, spending a ton of time."
For full interview, [click here](https://cheddar.com/videos/internet-consumption-outpacing-television).
It's Friday at long last. Jill and Carlo cover the latest on Omicron, including a possible superspreader event in NYC. Plus, previewing the November jobs report, a new Zoom feature no one asked for, and when it's no longer a good idea to eat Thanksgiving leftovers.
Square is changing its name to Block. It comes as the company expands beyond its original credit card reader business and into blockchain and crypto technology.
The name change will go into effect on December 10th, and the company says the name change, "creates room for further growth." Jim Anderson, CEO, SocialFlow joined Cheddar Movers to discuss.
Stock markets around the world continue to be impacted by fears of the new Omicron COVID-19 variant. President Biden today reiterated his stance that the new strain is cause for concern, but not cause for panic. Wells Fargo Investment Institute Global Equity Strategist Scott Wren joined Cheddar News' Closing Bell to discuss.
Not only has the Shiba Inu cryptocurrency become the 13th most valuable cryptocurrency by market cap with a worth of over $23 billion, but it has made one duo, known as the Shiba Brothers, millionaires. The brothers, Tommy and James, and Oskar Kowalski, Founder of The Global Incubator, join Cheddar News' Closing Bell, where they discuss their collaboration on Legends of Bezogia.
As the Leonardo DiCaprio-backed, pure-play electric vehicle company Polestar plans to close a SPAC IPO with Gores Guggenheim, CEO Thomas Ingenlath talked to Cheddar about how the company positioned itself to be able to go public. With competition tightening in the electric vehicle sector, Ingenlath noted what differentiates his cars from the competitors. "Scandinavian cool design and of course the road to zero emissions is something that we take very, very seriously," he said.
Bitcoin is slowly coming back to life after plunging recently, but everyone's favorite cryptocurrency needs to chart a 77% rally in the next four weeks to reach the widely forecast year-end value of $100,000. Bitcoin was trading more than 0.8% percent lower on Thursday morning, Ethereum was also declining. David Nage, portfolio manager at Arca, joins Cheddar News to talk discuss the market.
