*By Madison Alworth*
People around the world will spend more time online than watching television next year as global internet usage climbs in countries where smartphones have become more readily available than TV, according to new data from Zenith [cited by Recode](https://www.recode.net/2018/6/8/17441288/internet-time-spent-tv-zenith-data-media).
Advertisers' dollars are set to follow: Globally, they're expected to spend $60 billion more on Internet ads in 2019 than TV advertising.
However in the United States, the largest media consumption market in the world, television is still king.
"Americans still spend far more time watching television than on the internet," said Sara Fischer, a media reporter for Axios. Though many Americans seem to spend more time on their phones, Fischer said, is not necessarily engaged time.
"If you were to take a look at it from a minute-by-minute basis, more often than not, people spend more media consumption time on television than they do with some of their mobile properties," Fischer said in an interview with Cheddar. "Even though they might check them up to 100 times a day, it's not like they're sitting there, spending a ton of time."
For full interview, [click here](https://cheddar.com/videos/internet-consumption-outpacing-television).
Investors were on edge on Monday following bitcoin plummeting below the $40,000 dollar mark, hit its lowest price since September. The world's largest crypto has had months of hot and cold streaks, hitting a record high of $69,000 just months earlier in November. The latest drop now has analysts wondering just what 2022 will have in store for bitcoin and crypto as a whole.
Budd White, Chief Product Officer at Tacen explains what’s next for bitcoin and what other cryptos should be on the lookout for.
For the first time since September, Bitcoin fell below $40,000 early Monday. The currency's average short-term price has now dipped below its average long-term price, which is known by a rather dramatic term, a death cross. According to analysts, the indicator appears to be a result of mounting concerns of faster liquidity withdrawal by the US Federal Reserve. The crypto slump also follows a week of rough trading for equities overall. CEO Snickerdoodle Labs and Co-Founder of the Stanford Future of Digital Currency Initiative, Jonathan Padilla, joined Cheddar to discuss more.
With the record highs in pet ownership in recent months, there is a huge emerging market in pet technology. The new halo collar isn't just a smart collar; it's the next-generation dog safety system. Cheddar News sits down with the co-founders of Halo, Cesar Milan and Ken Ehrman, to discuss.
With no end in sight to supply chain snarls, some companies are reconsidering the way they manufacture goods. Harry Moser, founder and president of Reshoring Initiative and Jennifer Smith, logistics and supply chain reporter for the Wall Street Journal, joined Cheddar News' Closing Bell to discuss some of the ways companies are trying to solve their supply chain problems in the long term.
Bitcoin dipped below $40,000 this week amid a broader slump to begin the year. Some speculate that as cryptocurrencies correlate closer to traditional assets that factors like the Federal Reserve tightening monetary policy will weigh on digital coins. Jalak Jobanputra, managing partner at Future Perfect Ventures, joins Cheddar News' Closing Bell to discuss why crypto markets are feeling pressure from the Fed's potential 2022 rate hikes, broader crypto market predictions, and more.
A.I. startup Fractal has raised $360 million in funding, officially entering the unicorn club. Pranay Agrawal, CEO and Co-Founder of Fractal, joined Cheddar News' Closing Bell to discuss what the company plans to do with the fresh capital.
