*By Madison Alworth*
People around the world will spend more time online than watching television next year as global internet usage climbs in countries where smartphones have become more readily available than TV, according to new data from Zenith [cited by Recode](https://www.recode.net/2018/6/8/17441288/internet-time-spent-tv-zenith-data-media).
Advertisers' dollars are set to follow: Globally, they're expected to spend $60 billion more on Internet ads in 2019 than TV advertising.
However in the United States, the largest media consumption market in the world, television is still king.
"Americans still spend far more time watching television than on the internet," said Sara Fischer, a media reporter for Axios. Though many Americans seem to spend more time on their phones, Fischer said, is not necessarily engaged time.
"If you were to take a look at it from a minute-by-minute basis, more often than not, people spend more media consumption time on television than they do with some of their mobile properties," Fischer said in an interview with Cheddar. "Even though they might check them up to 100 times a day, it's not like they're sitting there, spending a ton of time."
For full interview, [click here](https://cheddar.com/videos/internet-consumption-outpacing-television).
TikTok recently announced that it is testing a paid subscription model. The news comes days after Instagram publicized a similar service. TikTok has made $2.3 billion from in-app purchases, but mostly through tips, in 2021, showing that its users may be open to spending money on the platform.
Netflix beat its earnings projections for Q4 — but the stock still plummeted as the streaming pioneer cut back on its forecast for future subscribers. Michael Robinson, the chief technology strategist at Money Map Press, joined Cheddar to discuss the report and what's driving the downward pressure on its shares. "It's the growth is really what's worrying people," he said. "'A' we have slowing economic growth, and 'B' we've got slowing growth for this company, as 'C' we have an increase in competition."
Sanchali Pal, Founder and CEO of Joro, joins ChedHER to discuss how her app can help users track, reduce, and automatically offset the carbon footprint of their purchases, and gives advice for other women seeking careers in climate.
Connected cars software development platform Smartcar announced this week it has raised $24 million in a Series B round led by Energize Ventures. Smartcar's software can be integrated into mobile and web apps from mobility businesses. It allows users to do things like locate and unlock a vehicle, as well as check its mileage, fuel level, and battery if the vehicle is electric. Smartcar's technology is compatible with 22 different vehicle brands in 31 different countries. Smartcar co-founder and CEO Sahas Katta joined Cheddar News' Closing Bell to discuss.
