TikTok's GirlBossTown Robyn DelMonte Talks Building Successful Social Media Brands
Public relations expert and successful TikToker Robyn DelMonte joined Cheddar News to provide some insight into effective strategies for building a brand through social media. She noted that engagement with consumers is critical, and brands that are looking to promote online have to actually be online themselves. "You can tell when a business, a brand, or a celebrity is a part of their own audience and connecting with their community versus when they're just trying things that they think are trendy and cool or at the moment," she said.
The Trump administration announced a trade deal with the United Kingdom Thursday in grandiose terms, but with only limited details about what it achieves.
R.J. Hottovy, Head of Analytical Research at Placer.ai, unpacks the recent changes at Starbucks and if the brand refresh has helped the business. Watch!
