TikTok's GirlBossTown Robyn DelMonte Talks Building Successful Social Media Brands

Public relations expert and successful TikToker Robyn DelMonte joined Cheddar News to provide some insight into effective strategies for building a brand through social media. She noted that engagement with consumers is critical, and brands that are looking to promote online have to actually be online themselves. "You can tell when a business, a brand, or a celebrity is a part of their own audience and connecting with their community versus when they're just trying things that they think are trendy and cool or at the moment," she said. 

More In Business

Germans With the Strongest Fingers Compete in ‘Wrestling’ Competition

1, 2, 3, 4, I declare a thumb war!

Don’t Overanalyze AMC and Gamestop Popping: ‘It’s Just a Game’

The return of ‘meme stocks’ don’t mean it’s time to panic about the stock market. If you want something to worry about… look no further than inflation.

CNN Once Called this Startup More Selective Than Harvard. They’re Leading the Tech Hiring Revolution

Andela is revolutionizing global work for a sustainable future. Their impact includes diverse skills, income growth, & successful hiring in untapped locations.

From Campus to Craft: Trade Schools Surge as Students Choose Skills Over Degrees

Trade schools rise as students opt for hands-on skills over degrees. Universal Technical Institute adapts, leading in practical education trends

Your Tax Refund Could Be Bigger This Year. Here’s What To Do With It

The average taxpayer is getting a $2,852 refund, a whopping $75 more than last year.

Roaring Kitty Returns: A GameStop Resurgence?

Is the memestock craze back? Judging from GameStop’s (NYSE: GME) share price it certainly seems so.

2021 Flashback? What Gamestop Popping Again Means for the Economy

With Gamestop and other meme stocks back on the rise, it brings to mind some similarities between 2021 and 2024 economically… and that’s not necessarily good.

The NFL May Be Coming To Netflix On Christmas. Are Consumers Starting to Feel Subscription Fatigue?

Netflix's potential NFL Christmas games could be a literal game-changer for streaming, sports, and revenue

University of Michigan Report Finds that Consumers Aren't Feeling A-Maize-ing, But Rather Blue

Are we at risk for a major recession? For many it feels that way.

Athleisure Brand Rhone Redefines Standards with Women's Launch

After 10 years as a men's wear brand, the popular athleisure brand recently launched its women's line, redefining standards and championing inclusivity.

Load More