Students are out of school, businesses are closed, and millions are stuck at home amid the coronavirus pandemic. One app many people are turning to for entertainment is TikTok, so a viral campaign is trying to remind the platform's many young users "there are still plenty of good times to be had."
Truth, the youth smoking prevention campaign, kicked off a TikTok challenge called #WerkItFromHome where users are encouraged to strut their stuff to RuPaul's hit song, Supermodel. Ariana Lee, who has over eight million followers on the platform, told Cheddar Thursday that the campaign is a creative way to tell people to stay at home.
“I took part because I feel like it’s a great way to encourage young people to stay home,” Lee said. “I think it shows how creative people can be.”
The short-form video platform has become widely popular with Generation Z and Lee said it resonates with so many users because of its similarity to Vine, which officially closed in 2017. “I guess it’s like a longer form of Vine and Vine was really popular, so I feel like short-formed videos are really appealing to my generation.”
When it came to creating her TikTok video for the #WerkItFromHome challenge Lee described how her contribution for the challenge came about. “It took a little bit of planning,” she said. “But it kind of happened naturally.”
The TikTok star said that the extra time at home recently has also allowed her to connect with her fans, and with more users on the platform, more ideas are being shared and trends have been created.
“I think there are more ideas because there are more people posting, and TikTok, you go off one another and you make your own video off that so there are more trends,” she said.
Tesla is increasing wages for factory workers in Germany.
People are making travel plans and booking tickets as the holiday season nears. Johannes Thomas, CEO of Trivago, joined Cheddar News to provide tips on saving when booking lodging ahead of Thanksgiving and Christmas.
Elon Musk unveiled 'Grok,' his new A.I. chatbot over the weekend, adding that it will be more rebellious than its counterparts. Cheddar News breaks it down.
Heinz is combining two popular flavors for its new condiment, pickle ketchup.
Federal health officials are expanding an investigation into potentially lead-tainted pouches of apple cinnamon fruit puree marketed for children amid reports of more illnesses and additional product recalls.
Berkshire Hathaway, the conglomerate run by businessman Warren Buffett, reported its operating earnings in its most recent quarter jumped more than 40% from a year ago but posted its first net quarterly loss in a year.
Maks Chmerkovskiy and wife Peta Murgatroyd, of "Dancing With the Stars" fame, are branching out into skincare.
Donald Trump began testifying Monday morning in his civil fraud trial, producing the spectacle of a former president and the leading Republican presidential candidate defending himself against allegations that he dramatically inflated his net worth.
The trial between Google and the maker of the game Fortnite will begin Monday as a San Francisco jury will hear Epic Games' case claiming the Google Play Store takes an unfair commission on purchases made through apps.
One of the most self-made and success stories in the country, Emma Grede, has worked along with the Kardashian Jenner family on many of their best-known brands. Grede, CEO and co-founder of Good American, gave back to the next generation of business leaders as a featured speaker at the Chase for Business Make Your Move summit last week. She spoke with Cheddar News about her career, her company's fashion brand, working with the famous Kardashian-Jennifer family and balancing her own family life.
