TikTok is banning deepfakes amid increasing pressure from the U.S. government over privacy and security concerns. CEO Shou Zi Chew announced the policy in a TikTok video on Tuesday two days ahead of his scheduled appearance before congress.
In the video, Chew stressed the stakes of a potential government ban on Tiktok — an idea floated by U.S. lawmakers in recent months. “Some politicians have started talking about banning TikTok," he said. "Now this could take TikTok away from all 150 million of you."
He also highlighted TikTok's updated rules and standards, which includes explicit restrictions on deepfakes (any synthetic media produced by artificially intelligent technology). Manipulated content that shows realistic scenes must now be properly labeled as fake.
“These principles are based on our commitment to uphold human rights and aligned with international legal frameworks,” said Julie de Bailliencourt, TikTok’s global head of product policy.
Amazon, Google, Meta, Microsoft and other companies that are leading the development of artificial intelligence technology have agreed to meet a set of AI safeguards brokered by President Joe Biden's administration.
The Biden administration and major consumer technology players on Tuesday launched an effort to put a nationwide cybersecurity certification and labeling program in place to help consumers choose smart devices that are less vulnerable to hacking.
