TikTok is introducing a new feature called "Series" that allows users to create longer-form video content behind a paywall.
One Series can include up to 80 videos that are 20 minutes or less, and creators get to decide how much access to this content will cost their fans.
"Creators can select how much their Series should cost that best reflects the value of their exclusive content, which can be purchased for access via direct in-video links or through a creator’s profile," the company wrote in a blog post.
The company said the offering fits into a number of "monetization solutions" to make creators "feel valued and rewarded" as they produce content for the controversial platform.
"As we're in the early stages of Series, we'll continue to listen closely to our community for feedback," it wrote.
The announcement comes as Sen. Mark Warner, D-Va. champions a bill that could give the Commerce Secretary power to fully ban the Chinese-owned TikTok from the U.S.
Dominick Passanante of Panasonic Connect breaks down the innovations behind TOUGHBOOK and why rugged tech is more relevant than ever in today's mobile workforce
Voya Financial CEO Heather Lavallee marks 10 years of Voya Cares, spotlighting research and expanding financial access for Americans with disabilities.
When Treasury Secretary Scott Bessent (above) and Fed chair Jay Powell jointly summon America’s top bankers to a meeting in Washington, you know it’s big.
Kim Crawford Goodman, CEO of Smarsh, breaks down how financial firms are scaling AI while managing compliance, risk, and regulation in a changing landscape.
Elizabeth Renter, Senior Economist at NerdWallet, breaks down how inflation and oil price shocks are driving higher costs and squeezing consumers today.