TikTok, the popular social media app for making short musical videos, has popularized viral dance challenges like the 'Renegade' and has even spawned bona fide celebrities like 15-year-old influencer Charli D'Amelio. Now, 26-year-old truck driver Joshua Collins is hoping to utilize the user base to support his run for Congress.
"TikTok has been the place where my message resonates most," Collins, a self-proclaimed socialist, told Cheddar.
He's been able to amass 50,000 followers and more than one million likes with a variety of videos both about his campaign and other interests.
In campaign videos, he talks about policies he supports, complete with hashtags like "#anarchy," and "#eattherich." He supports presidential candidate Senator Bernie Sanders, has featured videos of himself at Sanders' rallies, and is vocally opposed to former New York City Mayor Mike Bloomberg's candidacy.
The candidate also is a supporter of LGBTQ issues, and said for young people on TikTok, "trans issues are really popular."
Collins, who describes himself as "really far-left" politically says he uses the app to give his take on issues he believes aren't being talked about enough and has compared the Iraq war to President Trump's Iran escalation last month. He also uses the platform to support agendas like the Green New Deal and Medicare-for-All.
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Cheddar gets a look at Curiosity Stream's 'Beyond the Spotlight,' a biography series about the intriguing people who capture our attention, fill our social feeds, and shape pop culture.
Naveen Jain, Co-Founder of Yat Labs, joins 'Cheddar Innovates' to discuss how a 'Yat' is changing the way people think about their online identities, and why artists like Questlove and G-Eazy are backing this idea.
