Obesity in America is on the rise, with almost 40% of adults classified as obese. Despite technology making digital workouts easier than ever to access, obesity is 10 times more common now than 40 years ago. Carl Daikeler, Co-Founder and CEO of BeachBody, which provides fitness and nutrition resources, explains why the U.S. is getting unhealthier.
Daikeler admits he doesn't enjoy working out but adds that it's our responsibility to stay fit. With U.S. healthcare costs skyrocketing, Daikeler believes tackling obesity is key to lowering the financial burden of bad health. Even though staying active is important, the BeachBody Co-Founder stresses that 80% of being fit is nutrition.
In the "Netflix Era," streaming content has become commonplace. It's not only TV shows that are streamed, but also fitness and cooking videos. With over 1 million people now using BeachBody's on-demand products, Daikeler explains how streaming workouts is emerging as an alternative for people who don't want to leave their house to go to the gym.
Fintech companies are taking notice of the rapid growth in esports, and Quicken Loans has partnered with 100 Thieves, a League of Legends expansion team. Quicken CMO Casey Hurbis said this venture opened the company's eyes to the endless possibilities of esports and its personalities.
The Twitter Esports Business Summit ran from Oct. 1-3, and it held its focus on the growing market of esports and how Twitter fits into the business. Rishi Chadha, head of gaming content partnerships at Twitter, said the company is focusing on the communities that foster players and fans, as well as publishers and developers of different platforms.
The team became the first in the NBA to introduce GIFs for the Facebook platform. Sandro Gasparro, director of social media for the Los Angeles Clippers, told Cheddar it's not just another way to promote engagement, but can also connect fans to players on a more personal level.
Ralf Reichert, CEO of ESL, sat down with Cheddar at this weekend's tournament at the Barclays Center and talked about the esports world and what he believes is needed for the enterprise to grow.
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Ron Darling, a former MLB starting pitcher and current TBS baseball analyst, said the easiest way to attract younger people to baseball is to get more kids playing it when they're kids. Darling said there are more children opting out of football due to concerns about head injuries, and those athletes should be primed to take up a different sport.
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18Birdies has seen success as a one-stop shop for golfers, both amateur and pro, gaining 1.3 million members since its launch. The app lets players book tee times, navigate a new course, and choose the right club. But CEO Eddy Lui says the main goal is to create a community ー a social network ー of golfers.
The blockchain has made its way into a slew of industries. Next at bat ー the sports world. The Los Angeles Dodgers are moving away from traditional promotions and have begun using crypto tokens to give away digital bobbleheads to fans. Ralph Esquibel, VP of information technology for the team, said this is the first giveaway of its kind and could lead to more experiments with cryptocurrencies.
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