Obesity in America is on the rise, with almost 40% of adults classified as obese. Despite technology making digital workouts easier than ever to access, obesity is 10 times more common now than 40 years ago. Carl Daikeler, Co-Founder and CEO of BeachBody, which provides fitness and nutrition resources, explains why the U.S. is getting unhealthier.
Daikeler admits he doesn't enjoy working out but adds that it's our responsibility to stay fit. With U.S. healthcare costs skyrocketing, Daikeler believes tackling obesity is key to lowering the financial burden of bad health. Even though staying active is important, the BeachBody Co-Founder stresses that 80% of being fit is nutrition.
In the "Netflix Era," streaming content has become commonplace. It's not only TV shows that are streamed, but also fitness and cooking videos. With over 1 million people now using BeachBody's on-demand products, Daikeler explains how streaming workouts is emerging as an alternative for people who don't want to leave their house to go to the gym.
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Trufan, a new platform letting brands and influencers reward their most loyal fans on social media, has attracted the attention of big names in sports and entertainment, but CEO Swish Goswami told Cheddar he's taking a "very Canadian approach" by catering to mom-and-pop shops as well.
Professional lacrosse league startup Premier Lacrosse League has big ambitions to take professional lacrosse mainstream ー and now it has funding from big investors to do it. Premier Lacrosse League announced on Tuesday it closed a series A round of funding, co-led by Alibaba billionaire Joseph Tsai's J Tsai Sports, the Raine Group, and Brett Jefferson.
The star-studded Golden State Warriors is adding another flashy name to its team: Google. The NBA defending champions and the Chase Center just formed a new partnership with Google Cloud to create a high-tech sports and entertainment area. The Warriors' Chief Revenue Officer Brandon Schneider joined Cheddar to discuss the partnership.
About half of U.S. gamers are women, but you wouldn't necessarily know it by looking at hardware design. Vivian Lien, chief marketing officer at ASUS North America, joined Cheddar Friday to discuss how her company is trying to make gaming more welcoming for women.
These are the headlines you Need 2 Know for Friday, Feb. 8, 2019.
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