This Changes Things hosts Baker Machado and Hope King discuss how to turn rejection into motivation and best practices for promoting your company online. Christina Wayne, CEO of Assembly Entertainment and Founder of TelevisionSchool.com joins This Changes Things to discuss her long career in the media industry and how she changes rejection into motivation. Plus, marketing seems like a natural step shortly after starting your own company, but how can you leverage social media and digital video to make your company buzzworthy? Mallory Blair, Co-Founder & CEO of Small Girls PR and George Slefo, Reporter at AdAge join This Changes Things to discuss how to market your business effectively using social media.

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Kraft Heinz undoes blockbuster merger after a decade of falling sales
Kraft Heinz is splitting into two companies a decade after they joined in a massive merger that created one of the biggest food companies on the planet. One of the companies will include brands such as Heinz, Philadelphia cream cheese and Kraft Mac & Cheese. The other will include brands like Oscar Mayer, Kraft Singles and Lunchables. When the company formed in 2015 it wanted to capitalize on its massive scale, but shifting tastes complicated those plans, with households seeking to introduce healthier options at the table. Kraft Heinz's net revenue has fallen every year since 2020.
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