This Changes Things [2/27/18]

This Changes Things hosts Baker Machado and Hope King discuss how to turn rejection into motivation and best practices for promoting your company online. Christina Wayne, CEO of Assembly Entertainment and Founder of TelevisionSchool.com joins This Changes Things to discuss her long career in the media industry and how she changes rejection into motivation. Plus, marketing seems like a natural step shortly after starting your own company, but how can you leverage social media and digital video to make your company buzzworthy? Mallory Blair, Co-Founder & CEO of Small Girls PR and George Slefo, Reporter at AdAge join This Changes Things to discuss how to market your business effectively using social media.

More In Business

Big Business This Week: All about the shutdown economy

We spoke to an economist about the impact of the shutdown on the U.S. economy

CNN Streams Its Way Back: $7 for Full Access

CNN is launching a new “All Access” streaming subscription in the U.S. on October 28th, priced at $6.99 a month, or just $69.99 if you sign up for a full year.

Tariffs Turn Ikea’s “Low Price” Promise Upside Down

IKEA is being forced to raise prices on some furniture in the U.S. as Trump‑era tariffs raise import costs.

Driverless Delivery Hits the Streets of Phoenix

Waymo and DoorDash are teaming up to pilot autonomous delivery in Phoenix, using Waymo’s self‑driving Jaguars to drop off DoorDash orders.

Trump and Putin to Meet in Hungary to Discuss Ukraine War

President Trump announced that he and Russian President Vladimir Putin agreed to meet in Budapest to discuss ending the war in Ukraine.

Why there’s more to the movie business than making a profit

There is so much more to the movie industry than focusing on box office returns for an individual film. So why do we do it?

Spooked Spenders? Why Halloween Shoppers May or May Not Be Holding Back

Katie Thomas of Kearney Consumer Institute explains why inflation, timing, and habits aren't getting in the way of consumerism this Halloween.

How Smarsh Stays Ahead in Technology and Leadership

Smarsh CEO Kim Crawford Goodman talks about the company's mission to protect the truth. *Sponsored by Smarsh

Uncovering The Shocking Collapse of Auto Giant First Brands

WSJ’s Alexander Gladstone reveals the story behind First Brands’ sudden bankruptcy: hidden deals, corporate chaos, and a mystery that shook the auto world.

Rently’s Self-Touring Tech and the Gen Z Shift Away from Ownership

Rently CEO Merrick Lackner shares how self-touring and smart tech are transforming renting and why Gen Z is choosing flexibility over homeownership.

Load More