On today's episode of This Changes Things hosts Baker Machado and Hope King give a recap of the day's top earnings. In addition, they talk through top tips to ensure your business is a success. But first, Jason Mayden, CEO and Co-Founder of Super Heroic, joins This Changes Things to discuss how creativity can empower an entire generation. He spent 13 years working for Nike, leading the creation of products for athletes and cultural icons such as Michael Jordan, Carmelo Anthony, and Derek Jeter. At Super Heroic it's his mission to empower children with the power of play through different products. Plus, everyone has those quirky tendencies, but how do we hone in those attributions and create innovation? Melissa Schilling, Author of "Quirky" and Lydia Dishman, Reporter at Fast Company join This Changes Things to discuss different strategies to becoming a great leader.

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Following Russia's incursion into Ukraine, the U.S. is warning businesses and major banks to brace themselves for cyberattacks. Lester Munson, a senior fellow at the National Security Institute, joined Cheddar News to break down what this means for financial institutions “So we need to be concerned about not just intentional Russian hacks against American entities but also what Russia is doing in Ukraine. Those things can impact us as well," he said
Booking Holdings Reports Beat on Q4 Earnings Despite Omicron Surge
Booking Holdings reported a successful Q4 earnings despite being directly impacted by the pandemic. As travel ramps back up for summer 2022, the company is hoping to fully recover from pandemic losses. CEO Glenn Fogel joined Cheddar News to discuss the report and the company's excitement for this travel season. "We're actually looking ahead of where we were in 2019 at the same time for the summer bookings, which shows how much demand there really is for travel right now," he said.
What Investors Could Prepare for Amid Russian Invasion of Ukraine
After weeks of talks and posturing in hopes of staving off an attack, Russia invaded Ukraine on Thursday, an incident that has already impacted the global economy, including the U.S.. Jason McMann, head of geopolitical risk analysis for Morning Consult, joined Cheddar’s Closing Bell to break down what investors might do to prepare themselves as the crisis continues. "I think there are a few things that we have our eye on over at Morning Consult that could cause the situation to become a bit more severe or unstable as far as market outcomes would be concerned," McMann said. "One of those things would be if the U.S. and the EU kind of moved in concerted fashion to block Russia from the SWIFT transaction system. So, I would say that's one thing that would be worth keeping an eye on."
Marketing Tech Firm Zeta CEO on Hitting $1 Billion in Revenue by 2025
Cloud-based marketing technology firm, Zeta Global reported strong Q4 earnings after the bell on Wednesday, with revenue up 18 percent. David Steinberg, CEO and co-founder, joined Cheddar's Opening Bell to discuss the company's big results, how marketers are turning to its first-party tech solutions and its plans for future growth. "We raised our guidance pretty dramatically for this year," he said. "We publicly announced our Zeta 2025 plan, which we have been focused on internally since 2020 but to get to over a billion dollars in revenue per year and a 20 percent operating margin by 2025."
U.S. Housing Prices Surged 18.8% in 2021
The real estate market is only continuing to heat up as home prices skyrocket across the country. The median price for an American home jumped nearly 20 percent in a year, with the number of 'million dollar cities' tripling since 2020. Tim Rood, Situs AMC Managing Director joined Cheddar's Opening Bell to discuss.
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