On today's episode of This Changes Things hosts Baker Machado and Hope King give a recap of the day's top earnings. In addition, they talk through top tips to ensure your business is a success.
But first, Jason Mayden, CEO and Co-Founder of Super Heroic, joins This Changes Things to discuss how creativity can empower an entire generation. He spent 13 years working for Nike, leading the creation of products for athletes and cultural icons such as Michael Jordan, Carmelo Anthony, and Derek Jeter. At Super Heroic it's his mission to empower children with the power of play through different products.
Plus, everyone has those quirky tendencies, but how do we hone in those attributions and create innovation? Melissa Schilling, Author of "Quirky" and Lydia Dishman, Reporter at Fast Company join This Changes Things to discuss different strategies to becoming a great leader.
Baseball is as American as — Apple TV+. The National Pasttime has a new media partner this season, as the MLB will be streaming Friday night doubleheaders on the Apple streaming service. Noah Garden, the league's chief revenue officer, spoke to Cheddar News to break down the details of what's being offered in the new package and why Major League Baseball felt the need to make the move this year. "We've been in a situation where we've lost reach, even within the cable bundle. There are situations where people in the local market don't have access to watch their favorite team and their local team on top of that," he said. "You have cord cutters and even probably more importantly, cord nevers. So streaming offers of some ability to gain reach that we've lost over the the last couple of years, and Apple was really the perfect partner for us."
It's National Beer Day! Miller Lite is celebrating with its new Beer Drops meant to "improve" the flavor of other light beers to be more like Miller Lite. Elizabeth Hitch, senior director of marketing at Molson Coors, joined Cheddar News to discuss the cheeky product taking a jab at the competition. “We found is that a lot of these beer brands were giving away free product, free beer, and we thought what good is it to have a free beer if it doesn't taste good, right? So, we thought about these flavor-enhancing beer drops to actually add flavor to other light beers to give them as much taste as Miller Lite," she said. Hitch also addressed ongoing concerns with aluminum shortages amid supply constraints as well as a foray into NFTs.
Angie Klein, CEO of Visible, and Melissa Hobley, CMO of OkCupid, join Cheddar News to talk about teaming up to create a singles registry just in time for wedding season.
Ken Grier, associate creative director at Dictador, joins Cheddar News to talk about the company launching NFT enabled luxury spirits and its art-oriented treasury club, ArtHouse Spirits DAO.
JetBlue made an unsolicited offer to buy low-cost carrier Spirit Airlines, potentially jeopardizing the original offer from Frontier Airlines. Several analysts sounding the alarm on JetBlue's proposed $3.6 billion merger, saying the deal doesn't quite make sense. Jim Corridore, Senior Insights Manager at Similarweb joined Cheddar's Opening Bell to discuss.
